Client

  • La Capitale has been in business for over 75 years and is present across Canada.
Mandate
  • Develop a digital strategy to optimize the use of data to increase customer acquisition while improving the company’s ROI.

Case study

Setting up of paid and social referencing campaigns to increase La Capitale’s high-interest savings account openings.

54%

new clients who opened a savings account

44% reduction

on acquisition cost following our digital strategy

x2 qualified traffic

on the website

With digital solutions based on the analysis of a large quantity of metrics, La Capitale has seen its account openings increase significantly while decreasing its investments in only 30 days.

Our objectives

Develop and execute a digital strategy guided by data

Implement search engine marketing optimization tactics

Reduce acquisition costs

Significantly increase the conversion rate

Our approach

STRATEGIC ANALYSIS

Multidimensional analysis of collected data to come up with recommendations to better reach potential clients.

PLANNING

Budget forecasting for the achievement of annual targets based on the anticipated growth curve resulting from the implementation of actions recommended by our team.

EXECUTION

Quick action for integrating recommendations on AdWords, Bing, and Facebook accounts.