Keyword research and web writing:
improve the visibility of your content

Your site doesn’t appear in the top search results on Google? Your content isn’t generating organic traffic despite your efforts? Are you looking for a way to improve your site’s performance without solely investing in paid ads?

If any of these scenarios resonate with you, our keyword research and web writing service is perfect for you.

Indeed, to have good online visibility, it’s not enough to just publish content and have a good web design: you need to know which keywords to target and produce optimized and engaging content.
Our service combines strategic keyword research with optimized web writing designed to help you attract more qualified visitors and convert them into customers.

Keywords

Understanding the importance of keywords and optimized content

Keywords are the foundation of any successful SEO strategy. By identifying relevant keywords for your business and using them effectively in your content, they help you attract qualified traffic to your site.
It’s not enough to use popular keywords to attract traffic. The search intent behind each keyword is crucial. Understanding what your audience is actually searching for allows you to create relevant content in the right format that precisely meets their needs.

By aligning your content with your prospects’ specific search intents, you significantly increase your chances of ranking well in search results and generating qualified traffic.

SEO efforts typically focus on informational and transactional search intents, as they play a key role in capturing users’ attention and addressing their specific needs:

Informational research

Your prospects are looking to understand a specific subject. Detailed, educational content is ideal. Our copywriters are here to help you create clear, engaging articles that are perfectly adapted to the needs of your audience, while optimizing their visibility on search engines.

 

A user types “What is inheritance life insurance?” on Google.

The ideal content for her query would be an article entitled “Inheritance life insurance: Everything you need to know before taking out”, which explains:

• What inheritance life insurance is.
• The tax advantages.
• How to choose beneficiaries.
• An educational guide to answer her questions without directly prompting a purchase.

 

Transactional research

They’re ready to take action. Your content must therefore be clear, convincing and encourage them to buy or contact you.

A user types “ Subscribe to inheritance insurance online ” on Google.

The ideal content to respond to his request is an optimized page entitled “Subscribe to your inheritance life insurance in just a few clicks”, with :

• A clear description of the benefits of applying with you.
• A list of simple steps to apply online.
• A call-to-action button: “Get your free quote now.”

 

Why are keywords and optimized content so important?

Optimized content improves your position in search results by addressing your users’ intents. More visible, your site attracts more qualified traffic.

By providing useful and relevant information, you strengthen your credibility and establish yourself as a reference in your field. Your visitors, convinced by clear and engaging content, are more likely to take action—contact you, download a document, or make a purchase.

Lastly, unlike paid ads, well-thought-out SEO content offers long-term benefits. Once published, it continues to attract qualified traffic over time, making it an asset.

Who is this service for?

Our keyword research and SEO writing service is designed for all businesses looking to optimize their pages to attract a qualified audience and convert more.

It is particularly suitable for:

• Service providers: Attract more customers with optimized pages tailored to your target.
  
• Local professionals and entrepreneurs: Gain visibility in geolocated searches with precise keywords and tailored content.
  
• B2B businesses: Reach a demanding professional audience with clear, structured, and high-performing pages.

Our services to optimize your web pages

Our specialists are organized around two essential pillars: strategic keyword research to attract a qualified audience, and custom SEO writing to maximize engagement and conversion. With a structured and efficient approach, we help you get the most out of each page on your site.

Strategic keyword research

We carry out an in-depth analysis to :

• Identify your potential customers’ requests, taking into account their intention (informational, commercial or transactional).
• Analyze the competition to identify opportunities.
• Prioritize keywords according to search volume, relevance and competitiveness.
• Segment keywords: we distinguish between the main keywords for your strategic pages and related terms to enrich content and strengthen SEO.

Tailor-made SEO copywriting

Once the keywords have been defined, our copywriters write optimized content to appeal to both search engines and your visitors.

Each piece of content is optimally structured with hierarchical headings (H1, H2, H3), clear paragraphs and lists for easy reading. Our texts, designed for your target audience, capture attention and encourage action, whether it’s making contact or adding to the shopping cart.

Thanks to an advanced semantic approach, enhanced by tools such as Yourtextguru, our specialists integrate synonyms, associated terms and key expressions to maximize the relevance of your pages.

Finally, we technically optimize your content by ensuring natural keyword integration, writing powerful meta tags, optimizing images (alt tags) and improving performance for fast loading.