{"id":3730,"date":"2023-09-11T22:05:51","date_gmt":"2023-09-11T22:05:51","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/loi-25-et-son-impact-ce-que-vous-devez-mettre-en-place\/"},"modified":"2025-05-08T20:30:57","modified_gmt":"2025-05-08T20:30:57","slug":"law-25-and-its-impact-what-you-need-to-implement","status":"publish","type":"post","link":"https:\/\/hamak.ca\/en\/law-25-and-its-impact-what-you-need-to-implement\/","title":{"rendered":"Law 25 and its impact: What you need to implement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The second phase of Law 25 is about to come into effect. It applies to all businesses that collect or use the personal data of Qu\u00e9bec-based users so there\u2019s a good chance it concerns you. Is your business ready for the new requirements? Let\u2019s take a closer look!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction to Law 25<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Law 25 amends two existing laws to <strong>give users greater control over their personal information <\/strong>and to <strong>ensure more transparent data <\/strong>management<strong> <\/strong>by businesses\u2014much like its European counterpart, the <strong>General Data Protection Regulation (GDPR)<\/strong>. In effect, Law 25 modernizes Qu\u00e9bec\u2019s privacy framework in response to the evolving digital landscape and the emergence of <strong>new technologies, which bring fresh challenges to data protection.<\/strong><br><br>The implementation of <strong>the law is spread out over three years<\/strong> to give businesses time to comply gradually. <strong>Since September 2022<\/strong>, organizations have been required to appoint a <strong>person responsible <\/strong>for the protection of personal information whose duties include <strong>maintaining an \u201cincident log.\u201d<\/strong><br><br>The second phase came into effect <strong>on September 22, 2023<\/strong>, introducing stricter requirements <strong>for valid consent, updated privacy policies, internal procedures, and the use of artificial intelligence. <\/strong>The final phase of the<strong> law focuses on data portability rights<\/strong> and will take effect in <strong>September 2024<\/strong>.<br><br>Businesses that fail to meet the requirements of Law 25 risk<strong> facing significant penalties<\/strong> from Qu\u00e9bec\u2019s Commission d\u2019acc\u00e8s \u00e0 l\u2019information. Make sure <strong>you take the necessary steps<\/strong> to stay compliant. That said, some adjustments may take time to implement, so if you\u2019re not fully prepared yet, it\u2019s best to<strong> focus on the essentials<\/strong> first. Let\u2019s go over the key actions to prioritize in the coming weeks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent management: Set up a CMP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned earlier, Law 25 introduces <strong>new obligations<\/strong> regarding user <strong>consent and data<\/strong> management. Businesses must now<strong> obtain prior, explicit, free, informed, and specific consent <\/strong>from users before <strong>collecting and storing<\/strong> their personal information.<br><br>To meet these new requirements, using a <strong>Consent Management Platform<\/strong> (CMP) has become essential for all businesses. These tools allow organizations to <strong>collect user consent in a transparent and explicit <\/strong>manner by clearly explaining the purpose of data collection. Users can then easily access and update their preferences at any time, as required by the law.<br><br><strong>CMPs record the consents obtained<\/strong>, along with the exact versions of the consent statements accepted by each user. They also generate reports to help businesses <strong>demonstrate their compliance<\/strong> with data protection regulations in the event of <strong>an audit or a request from regulatory authorities.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To collect data, <strong>CMPs display cookie banners or pop-ups<\/strong> that you can <strong>configure and customize <\/strong>through your interface. In addition to helping you comply with the new regulations, using such a tool <strong>improves the online user experience, builds trust<\/strong> between your business and its customers, and <strong>demonstrates transparency.<\/strong><br><br>You\u2019ll also need to <strong>plan for alternatives<\/strong> in case users do not consent to data collection, and <strong>adjust the default settings<\/strong> of any technologies that previously collected data automatically.<br><br>There are many CMP platforms available, each offering <strong>different features and options <\/strong>depending on your needs. For our specialists, it\u2019s essential to choose a CMP that allows you to easily track, in real time, <strong>key metrics like consent, acceptance, and refusal rates<\/strong> so you can optimize your performance over time. Check out our article to help you make an informed decision: our team tested some of the most <strong>recommended CMPs in the industry for you.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data governance: Review your privacy policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Law 25 requires businesses to update or create a clear and detailed <strong>privacy policy<\/strong> <strong>written in plain, accessible<\/strong> language to inform users <strong>about how their data will be used <\/strong>and what their rights are. It is now also mandatory to <strong>establish a data governance framework<\/strong> and <strong>document all related procedures<\/strong>, in alignment with what is outlined in the privacy policy.<br><br>To prepare these documents, it\u2019s essential to assess <strong>your current needs <\/strong>and practices in order to <strong>implement a data strategy <\/strong>that aligns with Law 25. This involves <strong>defining your internal policies for data retention<\/strong>, destruction, and anonymization; identifying and communicating the roles and responsibilities of individuals within your organization; and detailing how access requests, incidents, and complaints related to personal information are handled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Third-party platforms and artificial intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re likely using <strong>various software<\/strong> tools such as Facebook, Google Analytics, or a CRM <strong>that process your users\u2019 data.<\/strong> It\u2019s also possible that you use artificial intelligence and algorithms to support certain decisions. In both cases, your users must be clearly informed through your privacy policy and must give <strong>their explicit consent.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demandez l\u2019aide de votre \u00e9quipe juridique<\/strong> pour pr\u00e9parer et r\u00e9diger vos diff\u00e9rentes politiques en vous assurant de <strong>respecter les nouvelles exigences de la Loi.\u00a0<\/strong><br><br><strong>Seek support from your legal team<\/strong> to prepare and draft your various policies, ensuring they <strong>meet the new requirements of the law.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Web analytics and data tracking: What\u2019s next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The introduction and enforcement of Law 25 represent a <strong>major step forward in protecting personal information <\/strong>but they also make <strong>conversion tracking more challenging.<\/strong><br><br>New solutions have been available for some time now to <strong>help measure campaign success while respecting user privacy<\/strong> particularly through server-side tracking and the use of first-party data.<br><br>This includes tools like Facebook\u2019s Conversion API or Google Ads\u2019 Enhanced Conversions. <strong>Work with your media agency<\/strong> to <strong>support you through this transition<\/strong> and <strong>take advantage of the new opportunities <\/strong>that Law 25 brings!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>The information provided in this article is for informational purposes only and does not constitute legal advice. To ensure full compliance with Law 25, we recommend consulting a lawyer or qualified legal expert.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second phase of Law 25 is about to come into effect. It applies to all businesses that collect or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-3730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Law 25 and its impact: What you need to implement - Hamak Marketing Num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/law-25-and-its-impact-what-you-need-to-implement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Law 25 and its impact: What you need to implement - Hamak Marketing Num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"The second phase of Law 25 is about to come into effect. 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