{"id":3739,"date":"2023-03-10T17:08:05","date_gmt":"2023-03-10T17:08:05","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/9-outils-pour-ameliorer-la-performance-de-son-site-web\/"},"modified":"2026-08-10T15:37:58","modified_gmt":"2026-08-10T15:37:58","slug":"9-outils-pour-ameliorer-la-performance-de-son-site-web","status":"publish","type":"post","link":"https:\/\/hamak.ca\/en\/9-outils-pour-ameliorer-la-performance-de-son-site-web\/","title":{"rendered":"9 Tools to Improve Your Website&#8217;s Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>After months of work, <a href=\"https:\/\/hamak.ca\/en\/services\/web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">your website is finally live<\/a>. But here&#8217;s the thing, the work doesn&#8217;t stop there! Once your site is up, you need to track and analyze its performance so you can improve it and reach your goals. Several tools let you follow your site&#8217;s traffic, understand your visitors&#8217; experience, and measure how well your search strategy is working. Which ones should you pick? Here are 9 of the tools most used by digital marketing specialists!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Measuring Your Traffic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzing your traffic matters a great deal. It helps you understand your audience, track how your website is performing, and take the steps needed to boost your conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s free tool is certainly one of the most popular and full-featured for gathering and analyzing information about your audience. It shows you how many visitors come to your site, where they&#8217;re located, which browsers and devices they use, and how they behave on your site through a range of performance metrics. These include bounce rate, time spent on the site, number of pages viewed, and conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics also gives you information about your traffic sources (organic, paid, social media, and so on), information you need in order to gauge the results of your media campaigns and your social media work. This makes it much easier to set clear goals, track your progress toward them, and take action to get back on track when needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, keep in mind that the move to Google Analytics 4 (GA4) has brought a number of changes to how the platform works. Check out the article by our data specialist at Hamak, Gabriel Thiery, <a href=\"https:\/\/hamak.ca\/en\/pourquoi-vous-devriez-ou-non-installer-google-analytics-4-sur-votre-site-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">to better understand what the new version of Google Analytics means for you<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Matomo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Formerly known as Piwik, Matomo is the main alternative to Google Analytics. The big difference between the two platforms? Matomo is open source, which means it&#8217;s updated by its own community. The platform lets you store your data on your own private servers, something that appeals to most of its users since it gives them full control over their data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Analyzing Your Organic Search Ranking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hamak.ca\/en\/services\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strong organic search results<\/a> give you a real edge over your competitors, since they place you among the top results on search engines. There&#8217;s no trick to generating organic traffic that&#8217;s both well-targeted and lasting: you have to keep working on your search ranking, which means digging deep into your results on an ongoing basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEMrush&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Likely one of the favorite tools among search specialists, SEMrush is a paid platform that&#8217;s particularly good at tracking how your search rankings shift over time. It&#8217;s also a strong ally for measuring the payoff of your <a href=\"https:\/\/hamak.ca\/en\/services\/seo\/netlinking\/\">link-building work<\/a>. SEMrush lets you take a close look at the referring domains and backlinks your competitors have built up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Search Console<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Built by Google, Search Console is a free tool that&#8217;s become a must-have for measuring your website&#8217;s organic visibility. A major rival to SEMrush, it can be easier to set up when you want to keep a close eye on your SEO results. Search Console is particularly good at supporting your technical SEO work, especially when it comes to checking a page&#8217;s status and whether it&#8217;s been indexed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ahrefs<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs is a paid tool fairly similar to SEMrush. While it offers fewer features than the market leader, Ahrefs is, after Google, the second-largest crawler of websites. That gives it a real edge when it comes to getting a precise read on search volume and how well each keyword fits what people are actually searching for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Evaluating User Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hamak.ca\/en\/audit-ux-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evaluating your website&#8217;s user experience<\/a> helps you measure how satisfied your visitors are and how well the path you offer them fits their needs. The experience your website delivers can shape how visitors see your brand in a big way. Working to improve it is a must if you want to boost performance and increase your conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hotjar<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hotjar is a very useful tool for better understanding how visitors behave on your website. Among other things, you can easily study visitor navigation and paths through heatmaps that give you a full picture of where people are clicking. Getting a better handle on the user experience helps you spot ways to improve or uncover problems in your customers&#8217; online experience, things like bugs or other friction points that don&#8217;t always show up in quantitative tools like Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The paid version of the platform even lets you watch recordings of user sessions. You can see everything your visitors see, from clicks to mouse movements. This gives you a clearer picture of how pages connect and the path visitors take, which then helps you adjust your page structure to better organize your content and your site&#8217;s layout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crazy Egg<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Like its main rival, Crazy Egg uses heatmaps and session recordings to help you understand how visitors interact with your website. It shows you where visitors click, where they spend the most time, and where they drop off. Crazy Egg costs slightly less than Hotjar, but you need to open several different reports to get the same level of detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Calculating Your Loading Speed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Loading speed is one of the things Google&#8217;s algorithm looks at when deciding how to rank your website for its users. Beyond its impact on SEO, a slow site can cost you conversions because of a poor user experience. That&#8217;s why you need to measure your web pages&#8217; loading speed if you don&#8217;t want to risk losing traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GTmetrix<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GTmetrix is a free tool that&#8217;s very easy to use. Just enter the URL of your pages to get a performance report that breaks down, for each one, a number of details such as the number of requests the page load generates, the page&#8217;s loading time, and its overall weight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get access to plenty of features for customizing your tests based on what you know about your users, so you get a truer picture of the experience your visitors actually have. For example, if it turns out most of them visit your site from a smartphone, make sure to measure loading time on mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll then get tailored recommendations for speeding up your site&#8217;s load time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PageSpeed Insights<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PageSpeed Insights is also free, and since it&#8217;s built by Google, it lets users cross-reference data from Lighthouse, a handy Google SEO tool for running audits. The interface is very simple and gives you a good overview of how your web pages are performing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find the software and tools that suit you best, don&#8217;t hesitate to try their free versions to get a feel for the user experience each interface offers. And since our digital marketing specialists use most of these tools every day, they can guide you and help you find the solution that best fits your needs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After months of work, your website is finally live. But here&#8217;s the thing, the work doesn&#8217;t stop there! Once your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,68],"tags":[],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Tools to Improve Your Website&#039;s Performance - Hamak Marketing Num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/9-outils-pour-ameliorer-la-performance-de-son-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Tools to Improve Your Website&#039;s Performance - Hamak Marketing Num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"After months of work, your website is finally live. 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