{"id":5269,"date":"2022-10-06T20:47:01","date_gmt":"2022-10-06T20:47:01","guid":{"rendered":"https:\/\/hamak.ca\/?p=5269"},"modified":"2026-08-12T16:05:35","modified_gmt":"2026-08-12T16:05:35","slug":"ai-image-generators-and-their-impact-on-design-jobs","status":"publish","type":"post","link":"https:\/\/hamak.ca\/en\/ai-image-generators-and-their-impact-on-design-jobs\/","title":{"rendered":"AI Image Generators and Their Impact on Design Jobs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI image generators keep getting more precise, and their results are truly stunning. You&#8217;ve almost certainly come across images made by machines without even noticing. Today they can produce highly realistic visuals from the billions of free pieces of data available on the web. In just a few seconds, an image comes to life in front of you, as if you were watching an artist work in fast motion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So are design jobs doomed to disappear because of this software? Here&#8217;s a look from Adrien, our web designer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is AI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First tested in the 1950s, AI has come a long way since then. You&#8217;ll find it in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>online games where you play against a machine, like chess<\/li>\n\n\n\n<li>social media, where it personalizes content<\/li>\n\n\n\n<li>everyday life, through voice search and chatbots<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But very recently a new technique has appeared: generating images from a sentence. How will this change the work of web designers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do AI image generators work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working only in English for now, all you have to do is type a few keywords into the software&#8217;s search bar and it does the rest. Two sites stand out for how well they perform: <a href=\"https:\/\/openai.com\/blog\/dall-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">DALL-E<\/a> produces very realistic images, though not very artistic ones, while <a href=\"https:\/\/www.midjourney.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midjourney<\/a> creates very artistic images that are less realistic. Both sites are still in beta and only open through a waitlist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is an image made with DALL-E by an internet user. It shows two teddy bears working on a computer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can create images that would take designers far longer to produce by hand. This might lead you to think that, for the sake of profitability and productivity, AI could eventually replace designers, including web designers, once it becomes capable of building digital interfaces and applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But people don&#8217;t give up that easily, and they tend to adapt to new technology fairly quickly. Instead of fearing this innovation, designers should use it to improve their work and get more done. So it&#8217;s fair to ask: how can designers actually put this technology to use?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Many different uses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, designers are already using AI. Adobe relies on it for image vectorization in Illustrator, as well as in some of Photoshop&#8217;s editing tools. The site <a href=\"https:\/\/uizard.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uizard<\/a> can turn a rough sketch on paper into a web interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But will this kind of software ever be able to create web interfaces on its own?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No, AI will not replace web designers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a relief! AI is making amazing progress, but what these programs produce still can&#8217;t match everything a designer brings to the table. Designers have a range of skills and qualities that machines will always lack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choosing between different versions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For one thing, you can&#8217;t just press a button, generate a few versions, and end up with a finished website. AI can produce so many images that it has no way of picking the best one out of dozens of variations. You end up with a pile of options and no clear way to choose between them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above, Midjourney generated four wild boars inspired by the video game Cyberpunk. In cases like this, the AI can&#8217;t tell which of the four images is best, because its algorithm simply isn&#8217;t built for that. You&#8217;d likely run into the same problem with buttons or illustrations generated by AI. Taste and feel are human skills that machines don&#8217;t have, and that&#8217;s exactly where they struggle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A machine that gets lost in the details<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, AI can generate highly precise images, like a bear standing on the moon. It&#8217;s genuinely impressive with lighting and shading. But imagine a client wants a website that&#8217;s simple, original, and a little bit futuristic. A machine can&#8217;t design a site with that level of nuance, especially once the client changes their mind at the next meeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The dangers of algorithmic bias<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An algorithm&#8217;s output is rarely neutral. AI systems tend to lean toward bias, which could worsen the discrimination and racism already present online. The European Council signed a document called &#8220;Human Rights by Design&#8221; to make sure designers take this into account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>No humanity at all<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our feelings are what make us human, and a machine, by definition, is not. So everything it produces tends to come out uniform, bland, and without any real feeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Hamak, though, we&#8217;re very much human, so feel free to reach out to us to <a href=\"https:\/\/hamak.ca\/en\/services\/web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">build a website<\/a> that <a href=\"https:\/\/hamak.ca\/en\/services\/content-creation\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">truly reflects you<\/a>, whether that means <a href=\"https:\/\/hamak.ca\/en\/services\/web-design\/website-redesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">redesigning an existing site<\/a> or creating a brand new one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI as a tool for designers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI isn&#8217;t close to replacing designers. Still, it can help professionals build a website in several ways. Let&#8217;s take a closer look at that now!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Helping with brainstorming<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the early idea stage, a machine can dream up plenty of ideas in almost no time at all. This can help designers come up with things they might never have thought of on their own. Midjourney can also generate variations on an image, helping a designer refine their idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The image on the left above was created using this prompt: &#8220;photo real ultra high detail, young man beard round gold glasses, sitting in front of his MacBook Pro, drinking a yellow cup of coffee, 50mm.&#8221; From there, by generating variations of that image, we got the three that follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritizing tasks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Machines can handle repetitive, tedious tasks, like swapping out Lorem Ipsum for a client&#8217;s actual text or renaming layers. That would free up designers to focus on other, more creative parts of the work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A very capable tool for graphic work<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These various AI tools are really good at creating stylized icons, textures, and illustrations, which designers can then use in their own work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above, these icons were made in 3D using DALL-E. Designers could use icons like these directly on a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, it&#8217;s easy to imagine a future where the designer defines the problem and the core idea that solves it, and AI steps in to run through countless iterations to sharpen that idea further.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI image generators keep getting more precise, and their results are truly stunning. You&#8217;ve almost certainly come across images made&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Image Generators and Their Impact on Design Jobs - Hamak Marketing Num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/ai-image-generators-and-their-impact-on-design-jobs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Image Generators and Their Impact on Design Jobs - Hamak Marketing Num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"AI image generators keep getting more precise, and their results are truly stunning. 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