{"id":3514,"date":"2025-01-08T14:28:25","date_gmt":"2025-01-08T14:28:25","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/services\/marketing-de-contenu\/gestion-de-medias-sociaux\/"},"modified":"2025-05-08T18:48:14","modified_gmt":"2025-05-08T18:48:14","slug":"social-media-management","status":"publish","type":"service","link":"https:\/\/hamak.ca\/en\/services\/content-creation\/social-media-management\/","title":{"rendered":"Social media management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Partnering with a social media expert agency allows you to optimize your digital presence with engaging and relevant content for your audience. With a comprehensive approach that integrates <a href=\"https:\/\/hamak.ca\/en\/services\/content-creation\/\">content creation<\/a>, <a href=\"https:\/\/hamak.ca\/category\/media-en\/social-media-advertising\/\">social media advertising<\/a>, influencer strategies, and community management, Hamak&#8217;s team creates engaging experiences that drive results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s increasing brand awareness, promoting employer branding, or driving sales, a well-designed and executed social media strategy is an essential lever for engaging users over time and converting prospects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social media management and more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our specialists assist you on Facebook, Instagram, TikTok, LinkedIn, and Twitter by creating, implementing, and optimizing a tailored strategy for each platform.<\/p>\n\n\n    <dl class=\"service-faq\">\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Content creation            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Our favorite part! Our social media managers help you work on your brand image and reflect it across all created content. This includes creating a variety of formats using graphics, motion design, videos, photography, and user-generated content (UGC). Our in-house team consists of creative talents who support our clients across these different areas.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.0\"><\/div>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Social media advertising            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Our departments work together to strategically combine different tactics to maximize results from each acquisition channel. We ensure the deployment of social media ad campaigns that align with your social media management strategy, enhancing your brand\u2019s positioning and increasing the profitability of our actions.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.0\"><\/div>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Community management            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">We implement an effective moderation process to engage the community and encourage subscriber interaction by creating automations to address the right responses and increase user engagement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Account optimization            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">We create and optimize your social media accounts based on your business and goals. We make sure to configure all metrics to measure performance, including the Facebook Pixel, which helps us track and understand the traffic to your site coming from social media.<\/span><\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n            <\/dl>\n\n\n\n<h2 class=\"wp-block-heading\">Why choose Hamak as your agency for social media?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We handle everything!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From strategy to content creation and community management, we bring together the talents needed to offer you personalized support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our specialists are true enthusiasts who stay up-to-date with the latest trends. We always find the right story to tell and never run out of ideas to promote your brand and make you stand out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re available, responsive, and flexible to bring your brand to life on social media. We become the voice of your online communication, allowing you to save time on your activities and entrust us with a precise budget. Our agency\u2019s social media processes ensure that we continuously improve your return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our methodology for managing your social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We support you at every stage to grow your community, reach your audience, engage your followers, and make your organization shine.<\/p>\n\n\n    <dl class=\"service-faq\">\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Identify your needs and objectives            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">\u00a0A first meeting with our team helps us fully understand your brand\u2019s DNA and define the goals and audience to target. We then conduct an audit of your platforms and analyze your competitors to identify areas for optimization and opportunities to incorporate into the strategy.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<p>&nbsp;<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Build a social media charter and strategy            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Our specialists develop a social media charter that helps us define the key aspects of the strategy. We define the editorial universe, content pillars, and visual identity with content templates and detailed examples to maintain visual consistency over time and solidify your brand&#8217;s online presence.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<p>&nbsp;<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Create content            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Each month, our social media specialists create innovative and engaging content to share on your platforms, promoting your updates, activities, and increasing brand awareness. We work together to ensure that we communicate your services and calendar effectively.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<p>&nbsp;<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Animate your social media            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">We monitor your platforms daily to keep your content alive. Depending on the mandate, community management includes responding to comments and messages, sponsoring certain posts, all aimed at maximizing the visibility and impact of your organic posts.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<p>&nbsp;<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Measure performance            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Our social media specialists work with our analytics department to measure and analyze the performance generated by the implemented strategy. We organize quarterly meetings to present the results based on the most relevant indicators for your goals and provide recommendations for optimizing long-term performance.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<p>&nbsp;<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n            <\/dl>\n\n\n\n<h2 class=\"wp-block-heading\">The importance of a good social media strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A well-thought-out strategy can help increase brand awareness, boost traffic, grow the community, and improve the company\u2019s image.<\/p>\n\n\n    <dl class=\"service-faq\">\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Increase your brand awareness            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Sharing unique, original, and creative content with a wide audience helps your brand gain visibility and differentiate you from your competition.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Increase your traffic            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Offering personalized content to your community on social media is a great opportunity to acquire qualified traffic to targeted pages, which ultimately increases conversions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Grow your community            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Deploying a social media strategy helps you create and strengthen your ties with your community, engage and retain your followers, and grow your customer base. More proximity to your target audience is also a key asset for understanding your audience better!<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading one-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Improve your brand image            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">A good strategy and its optimization help build your online reputation and position you as a reference in your industry. It\u2019s about maintaining a trusting relationship with your audience through content that truly represents your brand.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n            <\/dl>\n","protected":false},"excerpt":{"rendered":"<p>Partnering with a social media expert agency allows you to optimize your digital presence with engaging and relevant content for&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2596,"parent":3511,"menu_order":0,"template":"","categories":[64,21],"class_list":["post-3514","service","type-service","status-publish","has-post-thumbnail","hentry","category-media-en","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Management Agency | Creative Content | Hamak<\/title>\n<meta name=\"description\" content=\"We&#039;re experts in social media management, supporting you on Instagram, Facebook, Linkedin, Tiktok &amp; Pinterest with high-performance strategies. 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