{"id":3516,"date":"2025-01-10T15:05:45","date_gmt":"2025-01-10T15:05:45","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/services\/formations-numeriques\/"},"modified":"2025-05-08T19:59:07","modified_gmt":"2025-05-08T19:59:07","slug":"digital-training","status":"publish","type":"service","link":"https:\/\/hamak.ca\/en\/services\/digital-training\/","title":{"rendered":"Digital training"},"content":{"rendered":"\n

Want to grow your skills? Discover our digital marketing training<\/strong><\/h2>\n\n\n\n

Several grants can cover up to 50% of your training costs, and all our programs are eligible. Our team will guide you in creating your personalized training plan and help with your grant application. With solid experience in digital marketing, our certified consultants offer live and online custom training<\/strong>\u2014beginner or advanced\u2014tailored to your needs.<\/p>\n\n\n\n

Here are the training topics offered by our team:<\/p>\n\n\n

\n
\n \n \n <\/svg>\n Digital strategy <\/dt>\n
\n
\n
\n

Example of digital strategy <\/strong>training content:<\/span><\/p>\n

    \n
  • defining business goals<\/span>
    \n<\/span><\/li>\n
  • competitor analysis<\/span>
    \n<\/span><\/li>\n
  • persona creation<\/span>
    \n<\/span><\/li>\n
  • customer journey mapping<\/span>
    \n<\/span><\/li>\n
  • conversion funnel development<\/span>
    \n<\/span><\/li>\n
  • overview of awareness, consideration, conversion, and retention tactics<\/span>
    \n<\/span><\/li>\n
  • choosing marketing tools and technologies<\/span>
    \n<\/span><\/li>\n
  • advertising platform overview<\/span>
    \n<\/span><\/li>\n
  • media planning<\/span>
    \n<\/span><\/li>\n
  • understanding performance metrics<\/span>
    \n<\/span><\/li>\n
  • practical exercises<\/span>
    \n<\/span><\/li>\n
  • PDF guide<\/span>
    \n<\/span><\/li>\n
  • post-training support and guidance<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
    \n \n \n <\/svg>\n Web analytics \u2013 Google Analytics, Tag Manager & Looker Studio <\/dt>\n
    \n
    \n
    \n

    Example of Google Analytics and performance measurement<\/strong> training content:<\/span><\/p>\n

      \n
    • what is web analytics?<\/span><\/li>\n
    • terminology<\/span><\/li>\n
    • key performance indicators (KPIs)<\/span><\/li>\n
    • account structure<\/span><\/li>\n
    • report structure<\/span><\/li>\n
    • filters<\/span><\/li>\n
    • views<\/span><\/li>\n
    • segments<\/span><\/li>\n
    • audiences<\/span><\/li>\n
    • goals<\/span><\/li>\n
    • e-commerce<\/span><\/li>\n
    • Google Tag Manager<\/span><\/li>\n
    • Looker Studio<\/span><\/li>\n
    • PDF guide<\/span><\/li>\n
    • practical exercises<\/span>
      \n<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
      \n \n \n <\/svg>\n Paid search (SEM) \u2013 Google Ads <\/dt>\n
      \n
      \n
      \n

      Example of Google Ads<\/strong> training content:<\/span><\/p>\n

        \n
      • what is search engine marketing (SEM\/PPC)?<\/span>
        \n<\/span><\/li>\n
      • how Google Ads works<\/span>
        \n<\/span><\/li>\n
      • account structure and data architecture<\/span>
        \n<\/span><\/li>\n
      • keyword research<\/span>
        \n<\/span><\/li>\n
      • audience use<\/span>
        \n<\/span><\/li>\n
      • campaign and ad group segmentation<\/span>
        \n<\/span><\/li>\n
      • writing text ads<\/span>
        \n<\/span><\/li>\n
      • choosing landing pages<\/span>
        \n<\/span><\/li>\n
      • bidding strategy overview<\/span>
        \n<\/span><\/li>\n
      • targeting setup<\/span>
        \n<\/span><\/li>\n
      • best practices<\/span>
        \n<\/span><\/li>\n
      • tools overview<\/span>
        \n<\/span><\/li>\n
      • practical exercises<\/span>
        \n<\/span><\/li>\n
      • PDF guide<\/span>
        \n<\/span><\/li>\n
      • post-training support and guidance<\/span>\n

        <\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n

        \n \n \n <\/svg>\n Google Ad Grants \u2013 Nonprofit ads <\/dt>\n
        \n
        \n
        \n

        Example of Google Ads Grants<\/strong> training content:<\/span><\/p>\n

          \n
        • paid search fundamentals<\/span>
          \n<\/span><\/li>\n
        • how Google Ads works<\/span>
          \n<\/span><\/li>\n
        • Google Ad Grants program goals and benefits<\/span>
          \n<\/span><\/li>\n
        • eligibility requirements<\/span>
          \n<\/span><\/li>\n
        • application process and compliance rules<\/span>
          \n<\/span><\/li>\n
        • practical exercises<\/span>
          \n<\/span><\/li>\n
        • PDF guide<\/span>
          \n<\/span><\/li>\n
        • post-training support and guidance<\/span>\n

          <\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n

          \n \n \n <\/svg>\n Social media advertising \u2013 Facebook Ads <\/dt>\n
          \n
          \n
          \n

          Example of Facebook Ads<\/strong> training content:<\/span><\/p>\n

            \n
          • what is social media advertising (SMM)?<\/span>
            \n<\/span><\/li>\n
          • how Facebook Ads and Business Manager work<\/span>
            \n<\/span><\/li>\n
          • account structure<\/span>
            \n<\/span><\/li>\n
          • campaign creation and budget management<\/span>
            \n<\/span><\/li>\n
          • optimization methods<\/span>
            \n<\/span><\/li>\n
          • custom and lookalike audiences<\/span>
            \n<\/span><\/li>\n
          • targeting, creatives, and pixels<\/span>
            \n<\/span><\/li>\n
          • performance measurement<\/span>
            \n<\/span><\/li>\n
          • best practices<\/span>
            \n<\/span><\/li>\n
          • tools overview<\/span>
            \n<\/span><\/li>\n
          • practical exercises<\/span>
            \n<\/span><\/li>\n
          • PDF guide<\/span><\/li>\n
          • post-training support and guidance<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
            \n \n \n <\/svg>\n Community management \u2013 Social media <\/dt>\n
            \n
            \n
            \n

            Example of social media<\/strong> training (Facebook, Instagram, LinkedIn, etc.):<\/span><\/p>\n

              \n
            • account audit and recommendations<\/span>
              \n<\/span><\/li>\n
            • how to build an effective content strategy<\/span>
              \n<\/span><\/li>\n
            • overview of content types<\/span>
              \n<\/span><\/li>\n
            • best practices<\/span>
              \n<\/span><\/li>\n
            • essential tools<\/span>
              \n<\/span><\/li>\n
            • frequently asked questions<\/span>
              \n<\/span><\/li>\n
            • boosting posts<\/span>
              \n<\/span><\/li>\n
            • understanding performance stats<\/span>
              \n<\/span><\/li>\n
            • practical exercises<\/span>
              \n<\/span><\/li>\n
            • PDF guide<\/span><\/li>\n
            • post-training support and guidance<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
              \n \n \n <\/svg>\n Search engine optimization (SEO) <\/dt>\n
              \n
              \n
              \n

              Example of SEO<\/strong> training content:<\/span><\/p>\n

                \n
              • what is SEO?<\/span>
                \n<\/span><\/li>\n
              • competitive audit<\/span>
                \n<\/span><\/li>\n
              • keyword research<\/span>
                \n<\/span><\/li>\n
              • positioning strategy<\/span>
                \n<\/span><\/li>\n
              • on-site, off-site, and technical optimizations<\/span>
                \n<\/span><\/li>\n
              • Google Search Console<\/span>
                \n<\/span><\/li>\n
              • performance measurement<\/span>
                \n<\/span><\/li>\n
              • best practices<\/span>
                \n<\/span><\/li>\n
              • tools overview<\/span>
                \n<\/span><\/li>\n
              • practical exercises<\/span>
                \n<\/span><\/li>\n
              • PDF guide<\/span><\/li>\n
              • post-training support and guidance<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
                \n \n \n <\/svg>\n Email marketing \u2013 Automated email campaigns <\/dt>\n
                \n
                \n
                \n

                Example of email marketing<\/strong> training content:<\/span><\/p>\n

                  \n
                • what is email marketing?<\/span>
                  \n<\/span><\/li>\n
                • introduction to marketing automation<\/span>
                  \n<\/span><\/li>\n
                • writing for email campaigns<\/span>
                  \n<\/span><\/li>\n
                • quality vs. quantity<\/span>
                  \n<\/span><\/li>\n
                • communication types based on the customer journey<\/span>
                  \n<\/span><\/li>\n
                • first-party data and segmentation<\/span>
                  \n<\/span><\/li>\n
                • reporting and performance tracking<\/span>
                  \n<\/span><\/li>\n
                • best practices<\/span>
                  \n<\/span><\/li>\n
                • overview of email and automation platforms<\/span>
                  \n<\/span><\/li>\n
                • practical exercises<\/span>
                  \n<\/span><\/li>\n
                • PDF guide<\/span><\/li>\n
                • post-training support and guidance<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n
                  \n \n \n <\/svg>\n User experience (UX) <\/dt>\n
                  \n
                  \n
                  \n

                  Example of user experience<\/strong> training content:<\/span><\/p>\n

                    \n
                  • what is the business value of UX design?<\/span>
                    \n<\/span><\/li>\n
                  • user experience foundations<\/span>
                    \n<\/span><\/li>\n
                  • understanding people to improve design<\/span>
                    \n<\/span><\/li>\n
                  • actionable steps to enhance UX<\/span>
                    \n<\/span><\/li>\n
                  • research methods and data usage<\/span>
                    \n<\/span><\/li>\n
                  • planning the design process<\/span>
                    \n<\/span><\/li>\n
                  • trends and challenges<\/span>
                    \n<\/span><\/li>\n
                  • usability<\/span>
                    \n<\/span><\/li>\n
                  • best practices<\/span>
                    \n<\/span><\/li>\n
                  • tools overview<\/span>
                    \n<\/span><\/li>\n
                  • practical exercises<\/span>
                    \n<\/span><\/li>\n
                  • PDF guide<\/span>
                    \n<\/span><\/li>\n
                  • post-training support and guidance<\/span>\n

                    <\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/dd>\n <\/dl>\n\n\n\n

                    Take part in digital training, privately or in groups, via online delivery.<\/p>\n\n\n

                    \n
                    \n

                    \n \u201cHamak identified the weak points of our online presence, implemented a strategy, and generated results through a holistic marketing approach. Fast, competent, and diligent in performance tracking and development, Hamak\u2019s specialists were instrumental in building Avenue Design\u2019s online presence.<\/em> \u201d Dino Bonomo – President, Avenue Design <\/p>\n <\/blockquote>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

                    Want to grow your skills? Discover our digital marketing training Several grants can cover up to 50% of your training…<\/p>\n","protected":false},"author":2,"featured_media":2604,"parent":0,"menu_order":0,"template":"","categories":[85],"class_list":["post-3516","service","type-service","status-publish","has-post-thumbnail","hentry","category-medias-numeriques-en"],"acf":[],"yoast_head":"\nDigital Marketing Training | Develop your Skills with Hamak<\/title>\n<meta name=\"description\" content=\"Discover Hamak's digital marketing training courses to develop your team's digital skills.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/services\/digital-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Training | Develop your Skills with Hamak\" \/>\n<meta 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