{"id":3519,"date":"2025-01-08T16:16:49","date_gmt":"2025-01-08T16:16:49","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/services\/medias-numeriques\/google-ads\/"},"modified":"2025-05-15T14:19:44","modified_gmt":"2025-05-15T14:19:44","slug":"google-ads","status":"publish","type":"service","link":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"\n

Paid search advertising on Google Ads, or SEM <\/a>(Search Engine Marketing), allows you to capture prospects at the heart of their purchasing process, a significant competitive advantage to significantly increase your sales. The responsiveness of our specialists and their mastery of analytical tools enable our team to continually increase your company’s visibility.<\/h3>\n\n\n\n

The principle of paid search is the same as SEO<\/a>. Our specialists aim to position your business on carefully selected keywords to help it appear in the top search results for targeted queries. However, unlike SEO, SEM works on a bidding system.<\/p>\n\n\n\n

Our experts rely on targeted keywords to attract highly qualified<\/strong> visitors to your platform while optimizing the profitability and return on investment<\/strong> of your advertising spend.<\/p>\n\n\n\n

Bet on the most cost-effective channel to achieve your business goals<\/h2>\n\n\n\n

SEM allows you to increase the visibility of a website or specific page through sponsored link campaigns. A well-executed paid search strategy allows your site to occupy a prime position in search engines despite competition, generating more sales<\/strong>.<\/p>\n\n\n

\n
\n

\n \u00ab Paid search is a particularly interesting acquisition channel, as it allows you to target consumers who explicitly express a need for a product or service. It is possible to focus your presence during the final stages of the purchasing process, where the return on investment (ROI) is most significant.\u00bb – Benoit B\u00e9dard, Media Director.<\/em> <\/p>\n <\/blockquote>\n <\/div>\n\n\n\n

Take control of your advertising budget<\/h2>\n\n\n\n

There is no minimum cost: you have 100% control over your budget on Google Ads by setting the maximum amount you want to invest per day or per click.<\/strong>

Google Ads operates on a Cost-Per-Click (CPC) model, or “Pay Per Click”<\/em> (PPC): advertisers only pay when users click on their ads. You can also set a maximum daily budget. This way, you are sure to control your expenditure and get a better understanding of future financial investments.<\/p>\n\n\n

\n
\n \n \n <\/svg>\n Run your ads at the right time to the right audience <\/dt>\n
\n
\n
\n

The goal is to target queries related to your product or service offering to obtain conversions (a sale, a quote, a form submission, a call, etc.). Our Google Ads agency’s<\/strong> mission is to ensure your ads are shown at the right time, sending the right message, and reaching users who are actively searching for a product or service like yours, whether on tablet, computer, or mobile<\/strong>.<\/span><\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/dd>\n
\n \n \n <\/svg>\n Get immediate results in line with your business goals <\/dt>\n
\n
\n
\n

Google Ads campaigns generate tangible results in a short amount of time, allowing our specialists to accurately measure the performance of your ads and continuously optimize your campaigns. Your project manager will present detailed reports with the creation of your personalized dashboard in Google Data Studio<\/strong>. Our specialists can measure conversions, cost per conversion, visitor time, or any relevant information based on KPIs identified in the advertising strategy<\/strong>.<\/span><\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/dd>\n
\n \n \n <\/svg>\n Remarketing campaigns to achieve even more results <\/dt>\n
\n
\n
\n
Remarketing campaigns allow us to reach users who have previously visited your website but did not complete a conversion action. This technique is highly effective in increasing conversion rates<\/strong> and reducing acquisition costs<\/strong> by targeting qualified visitors who have already shown interest in your products. For example, creating custom promotions to convert leads<\/strong> who previously added an item to their shopping cart but didn\u2019t complete the purchase can encourage them to take action. There are different ad formats<\/strong> for remarketing, such as text ads, banner images, or videos<\/a>.<\/span><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/dd>\n <\/dl>\n\n\n\n

Hamak’s methodology for managing your Google Ads campaigns<\/h2>\n\n\n
\n
\n \n \n <\/svg>\n Market study <\/dt>\n
\n
\n
\n

Our Google Ads specialists design campaigns that will meet your business objectives. After identifying your needs and expectations related to online search engine advertising, our managers conduct in-depth analysis of the industry and market your business operates in.<\/span><\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/dd>\n
\n \n \n <\/svg>\n Identifying opportunities, choosing keywords, and structuring campaigns <\/dt>\n
\n
\n
\n

Our specialists identify the best-performing keywords and those that could negatively affect the overall performance of your Google Ads campaigns. After defining opportunities and the account structure by segmenting keywords, ad groups, and campaigns, they write impactful responsive ads<\/strong> that will trigger action and precisely meet the search intent of your potential customers.<\/span><\/p>\n

<\/div>\n <\/div>\n <\/div>\n <\/dd>\n
\n \n \n <\/svg>\n Setting up performance measurement <\/dt>\n
\n
\n
\n
When setting up performance measurement with Google Tag Manager, managers identify performance indicators (KPIs) and organize the measurement of all interactions that occur on your website related to your objectives. Our specialists analyze user buying behavior<\/strong> to measure and optimize conversion rates<\/strong>.<\/span><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/dd>\n
\n \n \n <\/svg>\n Launching and managing your Google Ads campaigns <\/dt>\n
\n
\n
\n

\u00a0During the deployment of your ads, our campaign managers apply specific parameters to your goals to ensure you reach your target, such as location, audience, or language. Once your campaigns are live, our specialists regularly monitor performance to ensure the optimization of your campaigns in real time<\/strong>.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n <\/dl>\n\n\n\n

Call on our services to get the best return on investment (ROI)<\/strong><\/h2>\n\n\n\n

Our campaign managers can measure the keywords and ads that generate the most interactions in your campaigns. They can then adjust your budget and bids to invest in the queries that perform the best, generating the most conversions to maximize your return on investment<\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Paid search advertising on Google Ads, or SEM (Search Engine Marketing), allows you to capture prospects at the heart of…<\/p>\n","protected":false},"author":2,"featured_media":2602,"parent":3518,"menu_order":0,"template":"","categories":[57,85],"class_list":["post-3519","service","type-service","status-publish","has-post-thumbnail","hentry","category-marketing-en","category-medias-numeriques-en"],"acf":[],"yoast_head":"\nGoogle Ads Agency | Optimize your Campaigns for Maximum ROI<\/title>\n<meta name=\"description\" content=\"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Agency | Optimize your Campaigns for Maximum ROI\" \/>\n<meta property=\"og:description\" content=\"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamak Marketing Num\u00e9rique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceHamak\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T14:19:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/google-ads-e1738184604295.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2210\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/\",\"name\":\"Google Ads Agency | Optimize your Campaigns for Maximum ROI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google-ads-e1738184604295.png\",\"datePublished\":\"2025-01-08T16:16:49+00:00\",\"dateModified\":\"2025-05-15T14:19:44+00:00\",\"description\":\"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google-ads-e1738184604295.png\",\"contentUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google-ads-e1738184604295.png\",\"width\":2210,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital media\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\",\"name\":\"Hamak Marketing Num\u00e9rique\",\"description\":\"My WordPress Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hamak.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#organization\",\"name\":\"Hamak Marketing Num\u00e9rique\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Hamak Marketing Num\u00e9rique\"},\"image\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenceHamak\",\"https:\\\/\\\/www.instagram.com\\\/agencehamak\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hamak\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@agencehamak\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads Agency | Optimize your Campaigns for Maximum ROI","description":"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads Agency | Optimize your Campaigns for Maximum ROI","og_description":"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.","og_url":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/","og_site_name":"Hamak Marketing Num\u00e9rique","article_publisher":"https:\/\/www.facebook.com\/agenceHamak","article_modified_time":"2025-05-15T14:19:44+00:00","og_image":[{"width":2210,"height":508,"url":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/google-ads-e1738184604295.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/","url":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/","name":"Google Ads Agency | Optimize your Campaigns for Maximum ROI","isPartOf":{"@id":"https:\/\/hamak.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/#primaryimage"},"image":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/google-ads-e1738184604295.png","datePublished":"2025-01-08T16:16:49+00:00","dateModified":"2025-05-15T14:19:44+00:00","description":"Entrust your Google Ads campaigns to our specialists. Get concrete results fast with Hamak.","breadcrumb":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/#primaryimage","url":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/google-ads-e1738184604295.png","contentUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/google-ads-e1738184604295.png","width":2210,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hamak.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/hamak.ca\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Digital media","item":"https:\/\/hamak.ca\/en\/services\/digital-media\/"},{"@type":"ListItem","position":4,"name":"Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/hamak.ca\/en\/#website","url":"https:\/\/hamak.ca\/en\/","name":"Hamak Marketing Num\u00e9rique","description":"My WordPress Blog","publisher":{"@id":"https:\/\/hamak.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamak.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hamak.ca\/en\/#organization","name":"Hamak Marketing Num\u00e9rique","url":"https:\/\/hamak.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hamak.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hamak.ca\/wp-content\/uploads\/2024\/09\/logo.svg","contentUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2024\/09\/logo.svg","width":1,"height":1,"caption":"Hamak Marketing Num\u00e9rique"},"image":{"@id":"https:\/\/hamak.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenceHamak","https:\/\/www.instagram.com\/agencehamak\/","https:\/\/www.linkedin.com\/company\/hamak\/","https:\/\/www.tiktok.com\/@agencehamak"]}]}},"_links":{"self":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service\/3519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"up":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service\/3518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/media\/2602"}],"wp:attachment":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/media?parent=3519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/categories?post=3519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}