{"id":3521,"date":"2025-01-08T16:36:31","date_gmt":"2025-01-08T16:36:31","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/services\/medias-numeriques\/publicite-medias-sociaux\/"},"modified":"2025-05-15T14:23:01","modified_gmt":"2025-05-15T14:23:01","slug":"social-media-advertising","status":"publish","type":"service","link":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/","title":{"rendered":"Social media advertising"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Our agency, experts in social media advertising, helps businesses increase their visibility and reach the right audiences in an ever-evolving digital landscape. Unlike traditional media, social platforms offer precise targeting, diverse ad formats, and real-time performance measurement, allowing strategies to be adjusted based on the results.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At Hamak, we design advertising campaigns tailored to your business reality, focusing on data analysis, continuous optimization, and <a href=\"https:\/\/hamak.ca\/en\/services\/content-creation\/\">engaging content creation<\/a>. Our approach combines strategy and creativity to capture attention, generate engagement, and maximize your return on investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media advertising is much more than just an acquisition channel; it plays a key role in your overall <a href=\"https:\/\/hamak.ca\/en\/services\/digital-strategy\/\">digital strategy<\/a>. It supports your marketing efforts, amplifies your brand reach, and strengthens the impact of your other <a href=\"https:\/\/hamak.ca\/en\/services\/digital-media\/\">digital media channels<\/a>, ensuring an effective and sustainable market presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing (SMM)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2 hours and 22 minutes. That\u2019s the average time a person spends daily on social networks and messaging apps. This trend has shifted advertiser attention towards Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, and WhatsApp.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Media Marketing (SMM) involves creating advertising content in various forms such as photos and videos to engage with your community and potential customers. Very visual, SMM relies on unique aesthetics while offering great freedom in creativity and originality within your ads. With social ads on Meta, LinkedIn, TikTok, or Pinterest, you can use striking, memorable visuals to amplify your ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, social advertising has a remarkable impact on all your channels and supports your marketing efforts long-term while strengthening your brand image. The return on investment is therefore very appealing. These reasons drive businesses to revisit their advertising plans and shift them towards social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our agency\u2019s passion for social media advertising is particularly fueled by the impressive precision and quality of audience targeting. Indeed, with highly granular setup, our team of specialists can analyze your market and identify opportunities that best fit your business model. We also monitor and measure the results of your campaigns. Get more visibility with your prospects by working with us!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The importance of defining your social media campaign goals<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No matter which network you decide to focus on and invest your time and resources into, it is crucial to define your marketing goals in order to choose the most suitable ad formats. Indeed, clarifying your expectations will help you achieve significant results relative to your budget and focus on the data that contributes to achieving them. Our specialists can assist you in defining your goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Awareness<\/li>\n\n\n\n<li>Lead Generation<\/li>\n\n\n\n<li>Reach<\/li>\n\n\n\n<li>Messages<\/li>\n\n\n\n<li>App Installations<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Traffic<\/li>\n\n\n\n<li>Video Views<\/li>\n\n\n\n<li>Conversion<\/li>\n\n\n\n<li>Consideration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook and Instagram audiences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Ads remains a key player in social media advertising. The platform offers many options when it comes to choosing the audiences to target, including those who match your ideal persona, and those who don\u2019t. While demographic options like gender, age, and location are important, they are just the tip of the iceberg when it comes to audience possibilities. Here are some of the most interesting audiences our Facebook ad specialists find:<\/p>\n\n\n    <dl class=\"service-faq\">\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Custom audience from your website            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Using Facebook Pixel, we can track users visiting your website and their interactions. For instance, if you run an e-commerce site, we could target users who added products to their cart but didn\u2019t complete the transaction. We can then create a campaign specifically for these people, showing them the item they almost bought. This is called remarketing.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Audience engaged with your content on Facebook            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">An engagement occurs when a user takes action: watching a video, liking a photo, sharing an event, etc. Unlike the previous audience, the interaction must have occurred on Facebook or one of its apps, like Messenger, and not on your website.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Lookalike audience            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">This option helps target people who haven\u2019t interacted with you yet but share similar interests and passions to those who have engaged with your Facebook page, website, email list, etc. Lookalike audiences are based on data previously collected from your own interactions.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Advanced targeting            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Advanced targeting allows you to include precise audiences based on interests, behaviors, and demographic data. This category goes beyond basic demographics like gender and age, targeting new married couples, parents with young children, people celebrating Ramadan, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could choose advanced targeting to reach people interested in \u201cgluten-free\u201d or \u201csports and nutrition\u201d if you\u2019re promoting a new gluten-free energy bar. People in these categories are likely to have interacted with brands and content related to food, wellness, and probably, gluten.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Custom audience created from an existing client list            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">\u00a0If you have a list of emails or phone numbers from your subscribers, you can leverage it for your social media advertising campaigns. Our specialists can import this list as a CSV or TXT file and associate your clients with Facebook profiles. With advanced data analysis, we can target clients with the highest purchase frequency, the most loyalty, or those who spend the most.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Exclusion audiences            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">Let\u2019s say you&#8217;re a real estate agent and want to exclude people who recently bought a home and those under 22 years old who may not afford a new house. Why? Because the cost-per-click (CPC) system means advertisers only pay when users click on your ads. In short, you want to exclude audiences who don\u2019t interact as expected with your page, as well as those who are not your target customers, to avoid wasting your budget on non-qualified audiences.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n            <\/dl>\n\n\n\n<h2 class=\"wp-block-heading\">The right ad formats<\/h2>\n\n\n    <dl class=\"service-faq\">\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Facebook            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">\u00a0With 2.6 billion active users worldwide, Facebook is the largest social network. Advertising on this platform allows you to expand your customer base, reach new people across all age groups, and potentially convert them into buyers.<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Instagram            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p><span style=\"font-weight: 400;\">A social network where users share and are inspired by images and video content. Over 60% of users report <a href=\"https:\/\/business.instagram.com\/getting-started\/#why-instagram\">discovering new companies<\/a> and brands on the platform. Instagram, which attracts a slightly younger audience than Facebook, is growing rapidly, and marketers can\u2019t afford to ignore it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Facebook\u2019s acquisition of Instagram in 2017 was great news for advertisers as it streamlined campaign creation and management. On both platforms, you\u2019ll find similar ad formats. We love the variety of promotional options available, and here are the ones we use most often:<\/span><\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                            <div class=\"service-sub-faq\">\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Photo ads                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p><span style=\"font-weight: 400;\">Simple, sleek, and visually striking, photo ads allow you to deliver your message with a picture, with or without text. Consider this format for driving traffic to your site, creating a high-quality ad in a short time, or introducing a new product to your customers.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Video ads                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p><span style=\"font-weight: 400;\">Increasingly popular, video ads are an excellent way to connect with users. Storytelling allows you to convey your company\u2019s values and gain more engagement. Your video ads may appear as follows:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In-stream: During videos users are watching<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In the news feed: Targeted users will see them while scrolling<\/span><\/li>\n<li>In Stories: Accessible on Facebook or Messenger<\/li>\n<\/ul>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Messenger ads                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p><span style=\"font-weight: 400;\">Messenger is the most used messaging platform in North America. Ads on Messenger can appear in four ways:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In the discussion tab on Messenger, where users can interact and be redirected to a private conversation.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In Stories, as mentioned above<\/span><\/li>\n<li><span style=\"font-weight: 400;\">As a call-to-action directly on ads appearing in the news feed<\/span><\/li>\n<li><span style=\"font-weight: 400;\">As sponsored messages sent to clients who\u2019ve previously interacted with you privately<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Stories                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p>Stories allow you to showcase yourself through photos or videos either on the Facebook News Feed or within its Messenger app. According to this social media giant, Americans appreciate Stories because they are immersive, authentic, and inclusive\u2014and also due to their addictive nature. On Instagram, your business can publish its own organic Stories or have them appear as sponsored content within users\u2019 Stories.<\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Carousel                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p>This format allows you to include multiple images in a single post, one after the other. To view the next image, users swipe left on mobile or click the arrow on desktop. Each image can include a link, making it easy to explore a specific product or service in more detail by redirecting directly to the corresponding page on your website. You can use this option on both Facebook and Instagram.<\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"service-sub-faq__box\">\n                                    <div class=\"service-sub-faq__heading sub-faq-heading\" tabindex=\"0\">\n                                        Collection                                    <\/div>\n                                    <div class=\"service-sub-faq__content\">\n                                        <div class=\"service-sub-faq__inner\">\n                                            <div class=\"service-sub-faq__text\">\n                                                <p>Available on both Facebook and Instagram, this format is especially appealing for businesses specializing in e-commerce. A Collection ad allows you to showcase multiple images within a single post, giving you the opportunity to highlight your products and inventory\u2014ultimately driving sales. In 2019, the total value of online purchases made by Quebecers was estimated at $12.45 billion, a 19% increase compared to 2018.<\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\">As mentioned earlier, several other formats are also available, and our specialists will be happy to guide you and explain all the options at your disposal. Every strategy is unique and requires the use of different mediums. This is especially true for businesses looking to reach professionals. Commonly referred to as B2B (Business to Business), this model is a great fit for a platform we briefly mentioned: LinkedIn.<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Linkedin            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p class=\"\" data-start=\"57\" data-end=\"484\">With over 690 million professionals, LinkedIn is the perfect platform to reach a highly specialized audience. It offers various advertising options\u2014whether for recruitment, promoting your services, or expanding your network. LinkedIn operates on a Business-to-Business (B2B) model, allowing you to specifically and efficiently target specialists, potential candidates, suppliers, and companies across a range of industries.<\/p>\n<p class=\"\" data-start=\"486\" data-end=\"915\">Let\u2019s say you&#8217;re a startup offering bookkeeping software. You want to spark the interest of accountants and HR managers, introduce them to your product, and demonstrate its value. LinkedIn allows you to target these individuals directly through ads in the form of videos, images, or even sponsored private messages. Let one of our specialists guide you through the many targeting options and ad formats available on LinkedIn!<\/p>\n<div id=\"awebChromeHelper\" data-version=\"1.24.2\"><\/div>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n                    <dt class=\"service-faq__heading two-level-faq-heading \" tabindex=\"0\">\n                <svg width=\"8\" height=\"16\">\n                    <use xlink:href=\"\/wp-content\/themes\/hamak\/img\/svg-sprite.svg?29.09.2026.09.01.07#chevron-right\"\/>\n                <\/svg>\n                Pinterest            <\/dt>\n            <dd class=\"service-faq__content\">\n                <div class=\"service-faq__inner\">\n                    <div class=\"service-faq__text\">\n                        <p class=\"\" data-start=\"110\" data-end=\"637\">No social media user is immune to falling into the endless scroll abyss. While this constant flow of content can sometimes be unproductive, it can also be incredibly beneficial for your business\u2014especially on Pinterest. Users on this platform are constantly seeking inspiration, making them ideal potential customers. Turning your pins into a shoppable experience is one of the best ways to reach people right in their decision-making process. That\u2019s why Pinterest advertising is a great option for any e-commerce business.<\/p>\n<p class=\"\" data-start=\"639\" data-end=\"1027\">Social Media Marketing (SMM) involves creating advertising content\u2014photos, videos, and more\u2014to engage your community and reach potential customers. Highly visual, SMM thrives on creative freedom and unique aesthetics, allowing brands to stand out. With social ads on platforms like Meta, LinkedIn, TikTok, and Pinterest, you can use bold and memorable visuals to amplify your message.<\/p>\n<p class=\"\" data-start=\"1029\" data-end=\"1329\">What\u2019s more, social advertising positively impacts your other marketing channels and reinforces your long-term efforts by strengthening your brand image. The return on investment can be impressive, encouraging businesses to re-evaluate their advertising strategies and shift towards social media.<\/p>\n<p class=\"\" data-start=\"1331\" data-end=\"1739\">At our agency, we\u2019re passionate about social media advertising\u2014particularly because of its incredible precision and audience targeting capabilities. Our specialists use detailed setups to analyze your market and uncover the best opportunities for your business model. We also track and optimize your campaigns to ensure you get results. Want more visibility with your ideal audience? Let\u2019s work together!<\/p>\n                    <\/div>\n                                    <\/div>\n            <\/dd>\n            <\/dl>\n\n\n    <div class=\"service-quote\">\n        <blockquote class=\"service-quote__box\">\n            <p class=\"service-quote__text\">\n                \u00ab Social advertising is an expertise in itself: with the right strategy and mastery of the most advanced tools, it can be crucial for lead generation and sales. \u00bb &#8211; <em>Sophie Girouard, Co-Founder and Partner at Hamak<\/em>            <\/p>\n                    <\/blockquote>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trust us with the management of projects that matter to you, and let\u2019s discuss how to make your business shine!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b9&nbsp;<a href=\"https:\/\/techjury.net\/blog\/time-spent-on-social-media\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">GlobalWebIndex<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our agency, experts in social media advertising, helps businesses increase their visibility and reach the right audiences in an ever-evolving&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2624,"parent":3518,"menu_order":0,"template":"","categories":[64,85],"class_list":["post-3521","service","type-service","status-publish","has-post-thumbnail","hentry","category-media-en","category-medias-numeriques-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Advertising Agency | Effective Strategies | Hamak<\/title>\n<meta name=\"description\" content=\"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let&#039;s work together!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Advertising Agency | Effective Strategies | Hamak\" \/>\n<meta property=\"og:description\" content=\"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let&#039;s work together!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamak Marketing Num\u00e9rique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceHamak\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T14:23:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/redaction-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2210\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/\",\"name\":\"Social Media Advertising Agency | Effective Strategies | Hamak\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/redaction-web.png\",\"datePublished\":\"2025-01-08T16:36:31+00:00\",\"dateModified\":\"2025-05-15T14:23:01+00:00\",\"description\":\"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let's work together!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/redaction-web.png\",\"contentUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/redaction-web.png\",\"width\":2210,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/social-media-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital media\",\"item\":\"https:\\\/\\\/hamak.ca\\\/en\\\/services\\\/digital-media\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Social media advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\",\"name\":\"Hamak Marketing Num\u00e9rique\",\"description\":\"My WordPress Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hamak.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#organization\",\"name\":\"Hamak Marketing Num\u00e9rique\",\"url\":\"https:\\\/\\\/hamak.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/hamak.ca\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Hamak Marketing Num\u00e9rique\"},\"image\":{\"@id\":\"https:\\\/\\\/hamak.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenceHamak\",\"https:\\\/\\\/www.instagram.com\\\/agencehamak\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hamak\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@agencehamak\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Advertising Agency | Effective Strategies | Hamak","description":"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let's work together!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Advertising Agency | Effective Strategies | Hamak","og_description":"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let's work together!","og_url":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/","og_site_name":"Hamak Marketing Num\u00e9rique","article_publisher":"https:\/\/www.facebook.com\/agenceHamak","article_modified_time":"2025-05-15T14:23:01+00:00","og_image":[{"width":2210,"height":508,"url":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/redaction-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/","url":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/","name":"Social Media Advertising Agency | Effective Strategies | Hamak","isPartOf":{"@id":"https:\/\/hamak.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/#primaryimage"},"image":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/redaction-web.png","datePublished":"2025-01-08T16:36:31+00:00","dateModified":"2025-05-15T14:23:01+00:00","description":"Improve your visibility with our social network advertising agency: personalized strategies, precise targeting and measurable results. Let's work together!","breadcrumb":{"@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/#primaryimage","url":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/redaction-web.png","contentUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2025\/01\/redaction-web.png","width":2210,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/hamak.ca\/en\/services\/digital-media\/social-media-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hamak.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/hamak.ca\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Digital media","item":"https:\/\/hamak.ca\/en\/services\/digital-media\/"},{"@type":"ListItem","position":4,"name":"Social media advertising"}]},{"@type":"WebSite","@id":"https:\/\/hamak.ca\/en\/#website","url":"https:\/\/hamak.ca\/en\/","name":"Hamak Marketing Num\u00e9rique","description":"My WordPress Blog","publisher":{"@id":"https:\/\/hamak.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamak.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hamak.ca\/en\/#organization","name":"Hamak Marketing Num\u00e9rique","url":"https:\/\/hamak.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hamak.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hamak.ca\/wp-content\/uploads\/2024\/09\/logo.svg","contentUrl":"https:\/\/hamak.ca\/wp-content\/uploads\/2024\/09\/logo.svg","width":1,"height":1,"caption":"Hamak Marketing Num\u00e9rique"},"image":{"@id":"https:\/\/hamak.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenceHamak","https:\/\/www.instagram.com\/agencehamak\/","https:\/\/www.linkedin.com\/company\/hamak\/","https:\/\/www.tiktok.com\/@agencehamak"]}]}},"_links":{"self":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service\/3521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"up":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/service\/3518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/media\/2624"}],"wp:attachment":[{"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/media?parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamak.ca\/en\/wp-json\/wp\/v2\/categories?post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}