{"id":3524,"date":"2025-01-08T11:17:49","date_gmt":"2025-01-08T11:17:49","guid":{"rendered":"https:\/\/hamak.hamakmarketingnumerique.com\/services\/seo\/audit-seo\/"},"modified":"2025-05-15T14:35:30","modified_gmt":"2025-05-15T14:35:30","slug":"seo-audit","status":"publish","type":"service","link":"https:\/\/hamak.ca\/en\/services\/seo\/seo-audit\/","title":{"rendered":"SEO Audit"},"content":{"rendered":"\n

We conduct personalized audits to identify the strategic SEO levers that maximize your online performance.<\/h3>\n\n\n\n

Is your website not generating qualified traffic? Are your competitors outranking you on Google? Worse yet, is your website nowhere to be found when you search for your brand name?<\/p>\n\n\n\n

You’re not alone! Many professionals face these situations before realizing what’s missing in their digital strategy. A thorough and targeted SEO audit will identify the necessary optimizations to improve your SEO<\/a> performance.

At Hamak, we know that every business has unique optimization challenges. We combine 10 years of experience with the most powerful SEO tools on the market, such as Semrush<\/a>, Screaming Frog<\/a>, and YourTextGuru<\/a>, to conduct personalized analyses as part of our custom audits.<\/p>\n\n\n\n

By identifying and prioritizing the most impactful actions, we help you implement a targeted plan to improve your site’s organic performance.<\/p>\n\n\n\n

Our goal? To go beyond traditional diagnostics by offering tailored solutions adapted to your needs and resources.<\/p>\n\n\n\n

Why is an SEO audit essential?<\/h2>\n\n\n\n

The strength of our team? Our personalized approach from the initial phase of reflection and throughout the web development process.<\/p>\n\n\n\n

When you perform a search, Google ranks results based on more than 200 criteria<\/a>: keyword relevance, content quality, user experience, site credibility, backlink profile, and much more. These criteria are based on three essential pillars: on-site SEO, off-site SEO, and technical SEO.<\/p>\n\n\n\n

An SEO audit helps you understand the performance of your site, identify strategic levers, and optimize your visibility, including on AI tools like ChatGPT or Google SGE.<\/p>\n\n\n\n

With so many factors to consider, it can be difficult to navigate. By using specialists to conduct your audit, you save time and resources while ensuring you get a strategy that fits your situation.<\/p>\n\n\n\n

At Hamak, our specialists thoroughly analyze your site. We don’t just follow a pre-established checklist\u2014we identify the levers that will have the most impact for you. Our custom audits ensure that our strategic proposals are personalized according to your needs.

Did you know? The first position in organic search results on Google gets an average click-through rate of 27.6%.<\/em>
Source: Backlinko<\/a><\/p>\n\n\n\n

Who is this service for?<\/h2>\n\n\n\n

Our SEO audits help all professionals develop their online visibility by identifying strategic levers that maximize their performance, regardless of their industry.<\/p>\n\n\n\n

But it is particularly essential for:<\/p>\n\n\n

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\n \n \n <\/svg>\n Website owners who have seen a drop in results in recent months or years <\/dt>\n
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A loss in traffic is never random. An SEO diagnostic from our team will help identify the precise causes and act quickly to restore the situation and improve your performance.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n

\n \n \n <\/svg>\n Local entrepreneurs <\/dt>\n
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We frequently work with local professionals, such as dentists, lawyers, and construction businesses. The online visibility of these companies relies primarily on geolocated searches. A local SEO audit is crucial for maximizing your presence in results close to your potential clients, such as on Google Maps.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n

\n \n \n <\/svg>\n E-commerce shops <\/dt>\n
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An e-commerce store often generates hundreds or even thousands of product pages. This can lead to technical challenges, such as speed or indexing issues, which directly affect visibility and sales. Our SEO analysis ensures that your site is optimized across all pillars, providing a smooth experience for your users and satisfying search engines.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n

\n \n \n <\/svg>\n Companies looking to expand into other countries <\/dt>\n
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Before conquering a new market, preparation is key. Our SEO audit service identifies the technical needs to effectively rank in another country or language. It also includes a competitive analysis to maximize your chances of success.<\/span><\/p>\n

Our SEO audits help all professionals develop their online visibility by identifying strategic levers that maximize their performance, regardless of their industry.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n <\/dl>\n\n\n\n

Our methodology for conducting an impactful audit<\/h2>\n\n\n
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\n \n \n <\/svg>\n Understanding the client\u2019s business goals <\/dt>\n
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At Hamak, we believe that personalization is the key to an effective and relevant SEO audit. That’s why we start every new collaboration with an in-depth meeting with our clients before we begin the analysis.<\/span><\/p>\n

This initial briefing is essential for our specialists to gain a deep understanding of your expectations, priorities, offerings, and market.<\/span><\/p>\n

Every business we work with is unique and faces specific challenges. Some may want to understand why they\u2019re losing traffic year after year, while others seek to reach their clients more effectively. By aligning with your individual realities, we build strategic recommendations that align with your ambitions.<\/span><\/p>\n <\/div>\n <\/div>\n <\/dd>\n

\n \n \n <\/svg>\n Technical SEO analysis <\/dt>\n
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Website diagnosis<\/b><\/p>\n

Technical SEO is a fundamental pillar of natural positioning. It encompasses all optimizations made at the infrastructure level of the site to ensure that search engines can explore, index, and understand your site content easily.<\/span><\/p>\n

This pillar is essential because it creates a solid foundation for all other SEO actions. Without a solid base, even the best content or off-site strategies will not yield results. That’s why we start with a thorough analysis of your site’s technical SEO.<\/span><\/p>\n

This analysis covers all structural and technical optimizations such as:<\/span><\/p>\n