Wine and spirits import agency
BMT
- Branding
- Web design
Client
BMT is a wine and spirits import agency representing producers from around the world, ensuring the marketing of their products in Canada. In 2023, the agency celebrated its 10th anniversary, marking a decade of passion and excellence.
Mandate
BMT entrusted us with the task of rethinking its identity and digital presence to better reflect its expertise, dynamism, and reputation. The new identity and website needed to embody a human and accessible approach, highlighting the diversity of the products offered, their varied origins, and the many regions in which they are distributed. The website had to be vibrant and welcoming, while serving as a showcase for both their expertise and the richness of their offerings, effectively reaching target audiences in different regions.
- Branding
- Web design
Our objectives
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1.
Create a distinctive brand identity.
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2.
Design a welcoming and accessible website.
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3.
Develop an effective social media strategy.
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4.
Highlight the richness and diversity of BMT's offerings.
Our approach
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1.
Redesign a vibrant and adaptable visual identity
Create a logo and adaptable graphic elements that embody warmth and movement across all platforms.
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2.
Create a logo and adaptable graphic elements that embody warmth and movement across all platforms.
Highlight the diverse products, their origins, and their distribution across Canada.
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3.
Design a vibrant and accessible website
Create a dynamic and user-friendly website that highlights BMT’s diverse products and their distribution across Canada.
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4.
Create an engaging social media strategy
Provide self-sufficient tools to manage the brand online with consistency and creativity.
To meet the ambitious mandate of rebranding BMT’s identity and digital presence, we implemented a comprehensive, creative approach deeply rooted in the company’s core values: expertise, passion for wine, and humanity.
The brand image was completely rethought, from the logo to the visual universe, including the creation of impactful key phrases such as “Creators of connections, importers of wines” and “Imported for sharing, cultivated for enjoyment.” The logo is presented in two complementary versions: a simple version with the letters “BMT,” based on a custom typeface inspired by the Arimo font, which reflects warmth, accessibility, and vibrancy; and a version incorporating a wine stain, adding dynamism and movement to the identity. The logo’s counterpunch, evoking both a bubble and a stain, enriches the aesthetic and adds a friendly, distinctive dimension.
The website, accessible and lively, serves as a modern, elegant showcase of their expertise. It highlights the variety of products, their multiple regions of origin, and the many places where they are distributed. This digital universe celebrates both the pleasure of sharing a great wine and the richness and diversity of the flavors offered by BMT.
Finally, a complete social media strategy was developed, including engaging visuals and strategic messaging. This approach allows BMT to stand out in a competitive market, reach its target audiences, and maintain creative autonomy through the tools provided. The overall result ensures a strong, coherent identity, rooted in the authenticity and ambition of BMT.
