Web analytics agency:
Analyzing your marketing data

Want to make the most of your marketing data? Our agency uses its expertise to transform your performance into real growth levers.

Web and data analytics, or cybermetrics, involves collecting, analyzing, and presenting data from a website or application to study how your users behave when interacting with your platforms. This data is essential for better understanding your audience, measuring your performance more precisely, and making sense of it to optimize your long-term strategies.

Our web analytics specialists have developed an innovative methodology to fully harness the potential of data and provide our clients with tailored recommendations to help them make informed decisions, data-driven solutions.

A project, an idea?

Our solutions and expertise in data & web analytics

Our specialists help you place data at the heart of your strategies with a variety of services tailored to your needs.

Google Analytics setup

Once we’ve defined together the key performance indicators (KPIs) that are specific to your business (such as online purchases or form submissions), we configure your Google Analytics account to collect and analyze the data necessary to track the evolution of your activities. Depending on your needs, we can integrate your platform with other Google tools like Google Ads, Google Search Console, or even Google BigQuery.

Migration to GA4

As you may know, Universal Analytics will be replaced by the new Google Analytics version, GA4, in July 2023. Our specialists can migrate your website to Google Analytics 4 and also offer the possibility of saving all the historical UA data that’s important to you in a dedicated data warehouse.

Custom dashboards to better understand your data

Google Analytics contains a lot of information, and it’s not always easy to navigate! Our data marketing specialists create custom dashboards and reports to centralize all your key information. We make sure your data is easy to understand and visible.

Conversion Rate Optimization (CRO)

We analyze your customers’ journey and the conversion rate of your pages to identify areas for optimization. Our UX and CRO specialists apply best practices, ensuring they adapt them to your business reality and the web challenges you may face.

Custom audits

We can also perform a full audit of your website by analyzing all your web statistics and data to identify adjustments to make. Measuring setup, user experience, site performance—our web and analytics departments work together to provide you with a detailed and personalized report.

Why integrate data marketing into your strategies?

Having reliable and targeted data on your prospects gives you the ability to significantly refine your acquisition strategies to increase conversions, all while maximizing your return on investment. You can not only use data to uncover new opportunities but also to retain existing customers. Marketing data analysis, or data marketing, helps you better meet your customers’ expectations and continually optimize the experience you provide on your site and various platforms.

Why choose our web & data analytics agency?

Our range of services in cybermetrics allows us to support you in all your projects, no matter your web analytics needs.

Our specialists stay up to date with trends and innovations to ensure they integrate the best practices and most cutting-edge solutions into your digital strategies! The proactivity and dynamism of our teams allow you to focus entirely on your business while receiving detailed reports through our various exchanges.

Our data and analytics specialists are passionate about their field. They pay special attention to making this somewhat technical domain accessible to each of our clients who want to understand all its aspects. We place the client relationship at the heart of every project. Our team is always transparent, attentive, and available to answer your questions and provide personalized strategic advice.

Our methodology for web data analysis

At Hamak, nothing is left to chance. We’ve developed a 5-step methodology to ensure that none of your data goes unnoticed!

Identify your needs and objectives

A first meeting allows us to fully understand your challenges and business objectives. After a thorough analysis of your site, we create a measurement plan to track the most relevant actions to evaluate your performance.

Implement measurement and collect data

Using Google Tag Manager and Data Layers, we install the necessary tags to collect data and set up their sharing to various tracking and analytics platforms. This is also when we configure Google Analytics and your advertising platforms.

 

Visualize the data using custom tools

No more endless reports! We create tailor-made dashboards to help you understand your data at a glance, with an intuitive presentation that allows you to easily find the information you’re looking for and answer the questions you may have.

Transform your data into actionable insights

Collecting data is good, using it is better! Our specialists leverage insights from the quality of the collected data to recommend adjustments to make in order to achieve your goals.

Optimize the processes

We continuously monitor our implementations to ensure that your data is being collected in the smartest way, remains reliable, and always reflects the evolution of your activities.