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0 x
return on advertising investment
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0 %
conversion rate
Record label
Disques 7e ciel
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0 x
return on advertising investment
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0 %
conversion rate
- Digital strategy
- Display and programmatic
- Paid search (SEM)
Client
Since 2003, Disques 7ième Ciel has been a record label dedicated to the production and promotion of the artists it represents, including some of the biggest names in the Quebec rap industry, such as Fouki, Shreez, Souldia, and Koriass.
Mandate
- Digital strategy
- Display and programmatic
- Paid search (SEM)
Impact
Our objectives
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1.
Raise awareness of the event to a targeted audience
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2.
Generate online ticket sales at a defined acquisition cost
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3.
Optimize the return on investment of the campaigns over a very short duration (6 weeks)
Our approach
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1.
Plan and implement a multichannel media strategy
to strengthen the event's online visibility and increase touchpoints with the target audience
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2.
Leverage custom audiences and interest-based audiences
to target highly qualified users
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3.
Continuously optimize the campaigns
to reduce the cost per acquisition and maximize return on investment
The strategy developed by our media experts involved allocating investments across different channels where the target audience is most active, in order to maximize ad visibility throughout their user journey.
Our specialists deployed a paid search campaign, targeting keywords based on the names of the artists featured at the event, as well as generic keywords related to the Quebec rap industry. They also launched a YouTube video campaign to reach users who had visited the site or regularly engage with content from local rap channels. Finally, our specialists ran Performance Max ads to optimize conversion chances from a defined audience signal.
The accuracy and quality of the targeting proved crucial in reaching a highly qualified audience, which significantly reduced acquisition costs. Despite tight deadlines between the start of our mandate and the event we aimed to promote, our media experts were able to accurately prioritize tactics based on cost per acquisition and conversion rate. The strategy proved successful, as evidenced by a consistent increase in revenue generated leading up to the event.
