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+ 0 %
Return on advertising spend
Education
Éducation internationale
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+ 0 %
Return on advertising spend
- Display and programmatic
- Paid search (SEM)
- Social media advertising
Client
Éducation Internationale is a cooperative partnered with Québec’s Ministry of Education and Higher Education, consisting of two distinct branches: Échanges Azimut and Québec Métiers d’Avenir, both offering services related to the internationalization of education.
Mandate
Promote the Québec Métiers d’Avenir training programs for immigrants wishing to work in Québec, as well as the Échanges Azimut international exchange program for Québec students.
- Display and programmatic
- Paid search (SEM)
- Social media advertising
Our objectives
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1.
Establish Éducation Internationale’s presence on search engines and social media
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2.
Boost engagement with the cooperative’s services
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3.
Generate a positive return on investment
Our approach
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1.
Launch paid search and social media advertising campaigns in Canada, Europe, and the French overseas territories.
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2.
Deploy programmatic display campaigns to enhance existing performance tactics.
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3.
Maintain consistent and thorough tracking of results while delivering strategic insights.
Hamak was mandated to reach as many newcomers and recruits as possible in order to increase enrollment and raise awareness of Éducation Internationale. As a result, year after year, the number of international students and recruits has more than doubled.
