Travel agency
Incursion Voyages
- Natural search engine optimization (SEO)
- User experience (UX)
- Web analytics
- Web design
Client
Incursion Voyages is an agency specialized in organizing guided group tours for over 30 years, across more than sixty countries worldwide.
Mandate
Incursion Voyages entrusted us with the redesign of its website to reflect its premium positioning and optimize the customer journey, from discovering trips to online booking. Hamak designed the website to inspire and facilitate navigation for retirees and pre-retirees, while also integrating new features to simplify the daily management of Incursion Voyages’ teams.
- Natural search engine optimization (SEO)
- User experience (UX)
- Web analytics
- Web design
Our objectives
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1.
Reflect the diversity of the destinations offered
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2.
Create a seamless navigation experience leading to the booking
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3.
Be accessible to a pre-retiree and retiree clientele
Our approach
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1.
Dynamic multi-level architecture
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2.
Custom search engine
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3.
CRM integration
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4.
Content transfer from Umbraco to WordPress
We redesigned the Incursion Voyages website to reflect its premium positioning and optimize the user experience. The structure was completely reorganized to provide intuitive navigation, inspire retirees and pre-retirees, and anticipate their questions with travel sheets designed to attract and facilitate destination discovery.
A high-performance travel search tool was integrated, allowing users to easily explore the many available options. The website is built on a dynamic multi-level architecture, designed to handle complex information, such as multiple dates related to the same trip or searches by various criteria. This flexible and well-thought-out architecture addresses the many ways users can navigate and explore travel options.
Following the launch, a comprehensive SEO analysis and optimizations in line with the latest algorithm updates were performed, along with the implementation of web analytics tools to track and improve site performance.
In the next phase, the integration of an innovative client space and online booking functionality will further enhance the user experience and streamline the operational management for Incursion Voyages’ teams. The site thus positions itself as a key tool to support the company’s growth and competitiveness.
