La Fabrique AllWood

0 %

return on advertising investment

Automated e-mail marketing
Digital strategy
Display and programmatic
Natural search engine optimization (SEO)
Paid search (SEM)
Social media advertising
Social media management

Client

For over 10 years, La Fabrique Allwood has been a Montreal-based company specializing in the creation of high-end residential and commercial furniture made from wood and steel.

Mandate

Strengthen La Fabrique Allwood’s visual identity online, increase brand awareness, and boost sales on the website through the deployment of a multichannel digital strategy.

Automated e-mail marketing
Digital strategy
Display and programmatic
Natural search engine optimization (SEO)
Paid search (SEM)
Social media advertising
Social media management

IMPACT

0 X

A return of 8 times the investment on online ads within the first quarter of the campaigns.
0 %

An annual engagement rate of 6% on Instagram and 4% on Facebook (2022 data).
0 %

A 115% increase in organic traffic generated by our onsite SEO efforts.

Our objectives

1.
Increase online sales with a high-performing multichannel strategy.
2.
Foster engagement and build a loyal community.
3.
SSupport the strategy by maximizing ROI through an automated email marketing strategy.

Our approach

1.
Develop La Fabrique Allwood's visual universe

to solidify the brand's online image over time
2.
Deploy paid search and programmatic display campaigns

to support customer acquisition
3.
Increase La Fabrique Allwood's brand awareness

through social media advertising campaigns and the creation and management of content on social networks
4.
Re-engage website visitors

by implementing a multi-platform retargeting campaign
5.
Strengthen the brand positioning

by implementing an organic search strategy during the website redesign

Initially, our mandate for La Fabrique Allwood focused on content creation to develop the brand’s visual universe and its online presence. The new image established by the brand was then extended into a social media style guide, which now serves as the foundation for creating inspiring and engaging visuals. Our specialists then developed a tailor-made content strategy for social media, where they were able to deploy this new identity to engage the target audience, build a community, and foster loyalty. The followers gained on social networks were particularly useful in refining media campaign audiences to ensure reaching a highly qualified target, likely to convert.

At the same time, our SEO experts intervened during the website redesign for La Fabrique Allwood to design and implement an optimized organic search strategy, aimed at strengthening its position on search engines to attract qualified, long-term organic traffic. The content of the new site was written by our team to optimize it from an SEO perspective and align it with the brand’s editorial line.

The website redesign notably aimed to create an online store. Our media experts were then tasked with deploying a multichannel strategy to reach the audience throughout their buying journey and generate online sales, through paid search, programmatic display, and social media advertising. We also implemented a multi-platform retargeting campaign, using various tactics such as email marketing with automation to ensure we reached users with the highest likelihood of taking action and maximize return on investment.