Law firm

PFD Avocats

Branding
Natural search engine optimization (SEO)
Social media management
Web design

Client

PFD Avocats is a multidisciplinary law firm specializing in civil and business law for over 85 years. It stands out for its human and personalized approach, with transparency at the heart of every client relationship.

Mandate

PFD Avocats entrusted Hamak with the redesign of its visual identity and the creation of a modern website that reflects its employer brand and core values: reliability, collaboration, and authenticity. The goal was to highlight the firm’s multidisciplinary expertise while providing an intuitive, easy-to-manage platform for daily use. This new identity was also brought to life through a social media strategy designed to enhance PFD Avocats’ employer brand by showcasing a dynamic, people-centered work environment with excellent working conditions.

Branding
Natural search engine optimization (SEO)
Social media management
Web design

See website

Our objectives

1.
Create a modern and distinctive brand identity.
2.
Design an intuitive website that highlights the firm’s expertise.
3.
Deploy a content strategy focused on people and employer branding.
4.
Strengthen PFD Avocats’ appeal to both talent and clients.

Our approach

1.
Modernize the brand image

Refresh the logo and incorporate a distinctive graphic pattern that can be adapted across all digital and print media
2.
Create a strong and human-centered identity

Highlight people and the human side through an authentic and warm photographic style
3.
Design an engaging social media strategy

Create engaging content to showcase the employer brand and support recruitment
4.
Optimize the website

Provide smooth navigation and a strategic structure that reflects the firm’s expertise and supports SEO

We thoroughly enjoyed working with PFD Avocats and built a strong relationship with their team to fully understand their world and support them across multiple areas.

For the brand identity, our mission was to modernize their image while ensuring consistency across digital channels, including the website and social media. We revisited their logo and enriched their visual universe with a dynamic and distinctive design. A semicircle motif was chosen to bring a modern and energetic touch while remaining functional. This element was applied across various platforms: website, social media, and stationery.

The photographic style was carefully crafted to highlight the human side of the firm, with natural, authentic portraits. This visual approach reinforces PFD Avocats’ core values: reliability, collaboration, and authenticity.

On social media, we developed a distinctive and professional content strategy focused on employer branding. The goal was to showcase a human, enjoyable work environment with excellent working conditions. This dynamic online presence also supported their recruitment efforts, particularly during the January–March internship recruitment period.

Finally, the website design reflects this renewed identity: accessible, modern, and brought to life with subtle interactions. Its structure was designed to offer intuitive navigation, highlighting both the firm’s services and its employer brand. The site was also strategically optimized for search engines, ensuring greater online visibility.