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+ 0 %
average advertising return on investment from the very first quarter
Auto parts
Pièces Auto Web
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+ 0 %
average advertising return on investment from the very first quarter
- Automated e-mail marketing
- Digital strategy
- Display and programmatic
- Natural search engine optimization (SEO)
- Paid search (SEM)
- Social media management
Client
Pièces Auto Web offers for sale both online and through its various counters located in Guadeloupe, Martinique, Réunion, and French Guiana over 500,000 auto parts from a wide range of car manufacturers.
Mandate
Establish the brand in a new market and build awareness to position Pièces Auto Web as the go-to reference in its field within the targeted regions.
Increase both online and in-store sales through the deployment of an omnichannel media strategy designed to maximize return on investment.
- Automated e-mail marketing
- Digital strategy
- Display and programmatic
- Natural search engine optimization (SEO)
- Paid search (SEM)
- Social media management
Our objectives
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1.
Increase online and in-store sales at a defined acquisition cost
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2.
Increase the visibility and brand awareness of Pièces Auto Web within its target market
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3.
Differentiate the client within a highly competitive local market
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4.
Build the brand’s image and online presence to drive engagement and foster loyalty among the target audience
Our approach
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1.
Launch a multichannel campaign to multiply touchpoints with the target audience and drive sales
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2.
Leverage geotargeted audiences and diversified targeting tactics to maximize return on investment
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3.
Strengthen brand positioning and online presence through the creation of unique visuals deployed across multiple channels, both organic and paid
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4.
Drive engagement from the target audience by promoting offers redeemable both online and in-store to boost the brand’s local reputation
At the start of our collaboration, Pièces Auto Web was just beginning to expand its service offering previously focused on B2B to reach individual consumers. Our mission was to help the brand penetrate local markets in the regions where it operates and connect with this new audience.
Our media experts developed a full-funnel omnichannel strategy to optimize Pièces Auto Web’s visibility throughout the customer journey, drive sales, and strengthen long-term brand positioning.
To achieve this, our team simultaneously launched paid search campaigns, programmatic display ads, and social media advertising. The agency’s strategists also leveraged tactics such as dynamic retargeting and automated email marketing to reach users with the highest purchase intent and maximize return on investment.
To reinforce the brand’s online presence, support paid campaigns, and boost brand awareness, our content specialists developed a targeted content strategy and created social media pages for each branch. This helped build a loyal and engaged community, achieving an engagement rate 6.6% above the industry average.
