Soumission Assurance Vie

+ 0 %

growth in quote requests between 2021 and 2024

Automated e-mail marketing
Natural search engine optimization (SEO)
Paid search (SEM)
Web analytics

Client

Soumission Assurance Vie is a certified and independent online insurance premium comparison service with over 20 years of experience.

Mandate

Increase the volume of quote requests through a multichannel strategy while maximizing return on investment.
Build Soumission Assurance Vie’s visibility and brand awareness to position it as a key player in its field.

Automated e-mail marketing
Natural search engine optimization (SEO)
Paid search (SEM)
Web analytics

IMPACT

Since the beginning of our mandate in 2021, paid media efforts have helped increase total quote request volume by 50%, while reducing investment by 15%.

Client testimonial

1.
Improve the efficiency of digital media placements, particularly in paid search
2.
Increase the number of new clients at a controlled acquisition cost
3.
Boost visibility and brand awareness to help Soumission Assurance Vie stand out in a competitive market

Our objectives

1.
Restructure ad accounts

to improve targeting
2.
Optimize budget allocation

based on industry seasonality
3.
Configure more precise measurement tools

to align campaigns with business goals
4.
Launch an email marketing campaign

to support key seasonal moments
5.
Strengthen the brand’s positioning

and increase qualified organic traffic through a long-term SEO strategy

Initially, Soumission Assurance Vie approached Hamak to improve the efficiency of its existing tactics, mainly in paid search but also in social advertising and SEO. The company was unsatisfied with the ROI of its previous acquisition strategies. Our media experts overhauled the existing campaigns using best practices in media buying.

By implementing precise and business-aligned tracking (cybermetrics), we gained more reliable data to target effectively and optimize ad spend. Given the strong seasonality in the insurance sector, we also integrated this factor into the strategy to ensure smarter budget distribution throughout the year. Beyond improving ROI, we leveraged media insights to develop a complementary email marketing campaign, aligned with key seasonal trends in the insurance industry.

In parallel, our SEO specialists conducted a full audit to identify untapped opportunities. The strategy was continuously refined to secure top search rankings on high-value keywords likely to attract qualified organic traffic.

The SEO mandate included page optimization, new content development, link acquisition strategies, and the ongoing creation of high-value content tailored to user intent. This effort increased Soumission Assurance Vie’s online visibility and reinforced its reputation as a trusted insurance expert.

Our approach

Volume with Hamak
Industry average

Volume with Hamak
Industry average

Growth in quote
request volume

Hamak helped us save over $250,000 in annual advertising costs while boosting both our visibility and search engine rankings. Together, we quickly reached our growth targets. Our revenue jumped by 24%!

Stéphanie Corbeil

Vice presidente, Soumission Assurance Vie