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0
from one year to the next
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0
more impressions than the initial objective, with an average CPM below forecast
High-end eyewear boutique
Voskins
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0
from one year to the next
-
0
more impressions than the initial objective, with an average CPM below forecast
- Digital strategy
- Social media advertising
Client
Driven by his passion for design and style, Dr. Anh-Ton Tran created Voskins Eyewear to offer Montrealers a unique and comfortable place to discover hundreds of frames. Voskins is a distinctive space where vintage ambiance meets contemporary frames.
Mandate
Strengthen Voskins’ online visual identity to position the brand as a bold, experiential destination at the forefront of the industry.
Increase brand awareness and drive appointment bookings through digital campaigns aligned with the brand image redesigned by our team, including a dedicated photo and video production component.
- Digital strategy
- Social media advertising
Our objectives
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1.
Significantly increase appointment bookings
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2.
Boost Voskins’ visibility within its target market
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3.
Create a unique and impactful visual strategy
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4.
Differentiate the brand in a highly competitive market
our photo shoots
Shooting Spring 2023
Shooting Autumn 2023
Shooting Spring 2024
Our approach
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1.
Translate the boutique’s unique ambiance
onto social media, drawing inspiration from the in-store vibe
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2.
Produce original photo and video content
that tells a story and leaves a lasting impression, for standout creatives
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3.
Grow Voskins’ brand awareness
with social campaigns that showcase one-of-a-kind content developed specifically for the brand
In a highly competitive industry, Voskins has carved out a distinctive space with its refined, vintage-inspired environment. This ambiance influenced the creation of a strong online brand identity.
Each seasonal campaign was built around the initial artistic direction to reinforce the brand image and meet campaign goals.
Campaigns were rolled out across Instagram, Facebook, and Google’s display network, strategically targeting prospects at every stage of the customer journey—from discovery to conversion.
