Launch your automated email-marketing strategy

Email marketing is an essential tool for maintaining a connection with your customers and prospects. It allows you to retain your current customers and attract new ones through targeted, personalized, and ideally automated campaigns.

At Hamak, we guide you in setting up effective email marketing strategies designed to achieve your goals.

What is an email marketing strategy?

An email marketing strategy involves planning, creating, and sending targeted email campaigns to communicate with your audience at the right moment. It helps you reach your potential or existing customers with personalized messages tailored to their needs and stage in the customer journey. A well-designed strategy fosters engagement, builds customer loyalty, and generates conversions.

Advantages:

Personalization

Offer tailored messages for each segment of your audience.

Cost-effectiveness

A budget-friendly way to reach a wide audience.

Measurability

Track results in real-time through open rates, click-through rates, and conversions.

Customer loyalty

Strengthen customer relationships with regular and relevant communications.

Email marketing includes various formats tailored to different objectives:

• Newsletters: Updates, blog articles…
• Promotional emails: Special offers, new products…
• Transactional emails: Order confirmations, thank-you emails…
• Feedback emails: Surveys, polls…
• Personalized emails: Birthdays, abandoned carts, offers on previously purchased products…

Each format serves a specific goal and can be used for different audiences.

Our email marketing campaign services

At Hamak, we offer a tailored email marketing service perfectly suited to your needs. Each campaign is designed to meet your objectives while adhering to best practices.

Every project starts with a thorough analysis of your goals and audience to design custom campaigns that reach your target audience at key moments in their customer journey. We ensure that every email accurately reflects your brand with attractive designs and compelling content.

We segment and target based on your goals. Using customer data analysis, we create specific segments to send personalized messages, maximizing engagement and relevance for each email.
Whether it’s for promotional, loyalty, or recovery campaigns, our goal is to help you deliver the right message at the right time.

Automation is a core element of our approach. We design automated scenarios to send emails based on your targets’ actions, such as making a purchase or abandoning a cart.
We closely monitor the performance of each campaign, analyzing results to optimize open rates, click-through rates, and conversions. We also use A/B testing to determine the most effective elements and adjust our strategies based on the results.

Why choose Hamak as your email marketing agency?

Choosing Hamak for your email marketing strategy means working with a team of content creation specialists dedicated to the success of your campaigns. We provide personalized support, grounded in a deep understanding of your needs.

Whether you want to grow your brand awareness, retain your customers, or increase your conversions, we implement customized strategies that maximize your return on investment.