Branding and brand
identity creation agency

Brand identity creation: our expertise

Strategy and positioning

This is the first step in the process—helping you define yourself. To communicate a strong brand image, it’s essential to understand not only how you want to be perceived but also how your audience sees you. We begin with both internal and external audits to identify your strengths, opportunities, and what sets you apart from the competition. We then help you develop your brand personality, based on its story, values, mission, and promise.

By highlighting what sets you apart, we position you for success in your market, allowing you to capture the attention of your target audience and make a lasting impression.

Logos and visual identity

Your logo is often the first visual contact your customers have with your brand. It’s your visual signature. We design impactful, durable, and innovative logos that reflect your unique positioning. We also develop your brand’s entire visual universe in a style guide that includes color palettes, typography, and graphic elements.

Brand name

Coming up with a name for your brand is quite a challenge. It needs to reflect your values and mission, be catchy, and easy to recognize and remember for your audience. At Hamak, we love playing with words to come up with names that grab attention.

Graphic standards guide

We create a clear and comprehensive brand guide to ensure the consistency and harmony of all your communications. This strategic document consolidates your positioning and ensures its longevity. It includes precise guidelines on the optimal use of your logo and color palettes for different media. These rules are essential for maintaining a cohesive and professional brand image.

We also recommend developing a content strategy specifically for social media. A well-designed social media guide not only defines content pillars aligned with your brand identity and offerings but also provides visual templates for consistency across your communications. This document focuses on best practices, tone, and formats suitable for your social media channels. Our designers collaborate closely with our content creators to deploy a striking and innovative social media guide.

Communication tools

We extend your new visual identity across all the channels and platforms where your brand is present. This could involve enhancing your social media profiles, designing new email signatures, or adjusting your presentation materials.

Hamak also has a specialized web design department, which helps take your brand identity even further. By seamlessly integrating your new visual identity into your website, we offer your audience a cohesive, pleasant, and holistic experience. To learn more, explore our web design services!

Our creation process

Our creation process follows the same steps to bring your brand to life, while respecting your budget and timeline.

Analysis and project framing

Our specialists’ creativity knows no bounds, but every idea we present is based on thorough analysis. We make sure to fully understand your company’s story, the values, and key messages you want to convey, without losing sight of your business objectives, so we start on the right path.

Creative workshop

Our designers seek inspiration and original ideas, which we present in a brainstorming session with your team. This collaborative process is essential for us to develop concepts that truly reflect your brand.

Design and creation

Once the strategy is clearly defined, it’s time for creativity! We define the traits of your new identity and translate them across various communication materials to ensure visual consistency across all platforms and solidify your new brand image.

Why choose our agency for your branding?

For our passionate specialists, every project is a new story to tell. Our personalized approach places your needs at the center of our work. You’ll collaborate closely with our creative team to faithfully translate your vision across all communication channels.

Our team brings together all the talents needed to make your brand shine and strengthen your online presence. Our specialists combine their expertise in web design, social media advertising, and content creation to bring your brand to life and help you achieve your goals.

Our team stays up to date with the latest trends and best practices in branding. We are attentive to your objectives and ready to create a lasting visual identity that will set you apart!