SEM Agency: A strategic, performance-driven approach to Paid Search

Our SEM agency specializes in planning, managing, and optimizing campaigns on search engines. We adopt an approach based on data analysis and a structured framework to ensure measurable results. By aligning our acquisition strategies and continuous optimization with the most relevant queries, we help our clients capture qualified leads, improve their ad performance, and maximize their return on investment.

Why choose SEM for your organization?

Search Engine Marketing (SEM) boosts a website’s visibility through paid search ads. Unlike organic search engine optimization (SEO), SEM offers immediate results and greater flexibility to adjust ads based on performance and market conditions.

« SEM is an essential lever because it allows you to capture users actively searching. By targeting the most relevant queries, we maximize return on investment while enhancing online presence.» — Benoît Bédard, Media Director at Hamak

A performance-driven SEM approach

We adopt a structured and proven methodology to manage and optimize SEM campaigns, especially on Google Ads :

Defining objectives and key performance indicators (KPIs)

• Clarify needs and expectations right from the start.
• Select KPIs (cost per conversion, click-through rate, ROAS).
• Implement precise tracking to measure results.

Strategy and campaign segmentation

• In-depth keyword research to find the most effective terms.
• Segment campaigns for targeted delivery.
• Use negative keywords to optimize profitability.

Ongoing configuration and optimization

• Structure the account and ads to maximize the Quality Score.
• Implement a bidding strategy aligned with objectives.
• Monitor performance and make regular adjustments to ensure campaign efficiency..

User experience and conversion

• Create coherent, high-performing landing pages.
• A/B testing to optimize conversion rates.
• Implement remarketing campaigns to capture unconverted visitors.

To go further: a few strategies from our agency

Our specialists continuously analyze campaign performance and adjust strategies based on the results. Whether it’s improving ads, adjusting keywords, or optimizing the budget, our approach ensures a controlled acquisition cost and maximized return on investment.

Here are a few best practices we implement to ensure campaign success:

• Optimisation du niveau de qualité (Quality Score) : Assurer la pertinence des annonces,
• Using ad extensions: Add links, promotions, phone numbers, or key information to improve visibility.
• Smart bidding strategies: Use automation to adjust costs based on results.
• Performance analysis and adjustments: Monitor KPIs and adjust strategy in real-time to maximize profitability.

Why choose our SEM agency?

• Expertise and strategic approach: Over 10 years of experience in managing and optimizing SEM campaigns.
• Transparency and result tracking: Real-time access to performance data via a customized dashboard.
• Reactive and proactive team: Continuous campaign optimization to maximize profitability.
• Tailored solutions for each business: Custom strategies based on goals and budget.

FAQ: Your questions about SEM

What’s the difference between SEO and SEM?

SEO aims for long-term organic ranking, while SEM allows you to immediately appear at the top of search results through paid ads.

How much does an SEM campaign cost?

The budget varies depending on the objectives, competition, and industry. We adapt strategies to maximize the impact of each dollar invested.

How do you measure SEM campaign performance?

We track key indicators such as conversion rate, cost per acquisition, and return on investment. Adjustments are made continuously to optimize results.

How do you choose the right keywords?

We analyze search trends and competition to identify the most strategic terms based on your audience and goals.

Would you like to boost your business with high-performing SEM campaigns? Contact our team today to discover how we can optimize your visibility and maximize your results.