The social media advertising
agency you need!

Our agency, experts in social media advertising, helps businesses increase their visibility and reach the right audiences in an ever-evolving digital landscape. Unlike traditional media, social platforms offer precise targeting, diverse ad formats, and real-time performance measurement, allowing strategies to be adjusted based on the results.

At Hamak, we design advertising campaigns tailored to your business reality, focusing on data analysis, continuous optimization, and engaging content creation. Our approach combines strategy and creativity to capture attention, generate engagement, and maximize your return on investment.

Social media advertising is much more than just an acquisition channel; it plays a key role in your overall digital strategy. It supports your marketing efforts, amplifies your brand reach, and strengthens the impact of your other digital media channels, ensuring an effective and sustainable market presence.

Social Media Marketing (SMM)

2 hours and 22 minutes. That’s the average time a person spends daily on social networks and messaging apps. This trend has shifted advertiser attention towards Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, and WhatsApp.

Social Media Marketing (SMM) involves creating advertising content in various forms such as photos and videos to engage with your community and potential customers. Very visual, SMM relies on unique aesthetics while offering great freedom in creativity and originality within your ads. With social ads on Meta, LinkedIn, TikTok, or Pinterest, you can use striking, memorable visuals to amplify your ads.

Moreover, social advertising has a remarkable impact on all your channels and supports your marketing efforts long-term while strengthening your brand image. The return on investment is therefore very appealing. These reasons drive businesses to revisit their advertising plans and shift them towards social media.

Our agency’s passion for social media advertising is particularly fueled by the impressive precision and quality of audience targeting. Indeed, with highly granular setup, our team of specialists can analyze your market and identify opportunities that best fit your business model. We also monitor and measure the results of your campaigns. Get more visibility with your prospects by working with us!

The importance of defining your social media campaign goals

No matter which network you decide to focus on and invest your time and resources into, it is crucial to define your marketing goals in order to choose the most suitable ad formats. Indeed, clarifying your expectations will help you achieve significant results relative to your budget and focus on the data that contributes to achieving them. Our specialists can assist you in defining your goals.

• Brand Awareness
• Lead Generation
• Reach
• Messages
• App Installations
• Engagement
• Traffic
• Video Views
• Conversion
• Consideration

Facebook and Instagram audiences

Facebook Ads remains a key player in social media advertising. The platform offers many options when it comes to choosing the audiences to target, including those who match your ideal persona, and those who don’t. While demographic options like gender, age, and location are important, they are just the tip of the iceberg when it comes to audience possibilities. Here are some of the most interesting audiences our Facebook ad specialists find:

Custom audience from your website

Using Facebook Pixel, we can track users visiting your website and their interactions. For instance, if you run an e-commerce site, we could target users who added products to their cart but didn’t complete the transaction. We can then create a campaign specifically for these people, showing them the item they almost bought. This is called remarketing.

Audience engaged with your content on Facebook

An engagement occurs when a user takes action: watching a video, liking a photo, sharing an event, etc. Unlike the previous audience, the interaction must have occurred on Facebook or one of its apps, like Messenger, and not on your website.

Lookalike audience

This option helps target people who haven’t interacted with you yet but share similar interests and passions to those who have engaged with your Facebook page, website, email list, etc. Lookalike audiences are based on data previously collected from your own interactions.

Advanced targeting

Advanced targeting allows you to include precise audiences based on interests, behaviors, and demographic data. This category goes beyond basic demographics like gender and age, targeting new married couples, parents with young children, people celebrating Ramadan, and more.

You could choose advanced targeting to reach people interested in “gluten-free” or “sports and nutrition” if you’re promoting a new gluten-free energy bar. People in these categories are likely to have interacted with brands and content related to food, wellness, and probably, gluten.

Custom audience created from an existing client list

 If you have a list of emails or phone numbers from your subscribers, you can leverage it for your social media advertising campaigns. Our specialists can import this list as a CSV or TXT file and associate your clients with Facebook profiles. With advanced data analysis, we can target clients with the highest purchase frequency, the most loyalty, or those who spend the most.

Exclusion audiences

Let’s say you’re a real estate agent and want to exclude people who recently bought a home and those under 22 years old who may not afford a new house. Why? Because the cost-per-click (CPC) system means advertisers only pay when users click on your ads. In short, you want to exclude audiences who don’t interact as expected with your page, as well as those who are not your target customers, to avoid wasting your budget on non-qualified audiences.

The right ad formats

Facebook

 With 2.6 billion active users worldwide, Facebook is the largest social network. Advertising on this platform allows you to expand your customer base, reach new people across all age groups, and potentially convert them into buyers.

Instagram

A social network where users share and are inspired by images and video content. Over 60% of users report discovering new companies and brands on the platform. Instagram, which attracts a slightly younger audience than Facebook, is growing rapidly, and marketers can’t afford to ignore it.

Facebook’s acquisition of Instagram in 2017 was great news for advertisers as it streamlined campaign creation and management. On both platforms, you’ll find similar ad formats. We love the variety of promotional options available, and here are the ones we use most often:

Photo ads

Simple, sleek, and visually striking, photo ads allow you to deliver your message with a picture, with or without text. Consider this format for driving traffic to your site, creating a high-quality ad in a short time, or introducing a new product to your customers.

Video ads

Increasingly popular, video ads are an excellent way to connect with users. Storytelling allows you to convey your company’s values and gain more engagement. Your video ads may appear as follows:

• In-stream: During videos users are watching
• In the news feed: Targeted users will see them while scrolling
• In Stories: Accessible on Facebook or Messenger

Messenger ads

Messenger is the most used messaging platform in North America. Ads on Messenger can appear in four ways:

• In the discussion tab on Messenger, where users can interact and be redirected to a private conversation.
• In Stories, as mentioned above
• As a call-to-action directly on ads appearing in the news feed
• As sponsored messages sent to clients who’ve previously interacted with you privately

Stories

Stories allow you to showcase yourself through photos or videos either on the Facebook News Feed or within its Messenger app. According to this social media giant, Americans appreciate Stories because they are immersive, authentic, and inclusive—and also due to their addictive nature. On Instagram, your business can publish its own organic Stories or have them appear as sponsored content within users’ Stories.

Carousel

This format allows you to include multiple images in a single post, one after the other. To view the next image, users swipe left on mobile or click the arrow on desktop. Each image can include a link, making it easy to explore a specific product or service in more detail by redirecting directly to the corresponding page on your website. You can use this option on both Facebook and Instagram.

Collection

Available on both Facebook and Instagram, this format is especially appealing for businesses specializing in e-commerce. A Collection ad allows you to showcase multiple images within a single post, giving you the opportunity to highlight your products and inventory—ultimately driving sales. In 2019, the total value of online purchases made by Quebecers was estimated at $12.45 billion, a 19% increase compared to 2018.

As mentioned earlier, several other formats are also available, and our specialists will be happy to guide you and explain all the options at your disposal. Every strategy is unique and requires the use of different mediums. This is especially true for businesses looking to reach professionals. Commonly referred to as B2B (Business to Business), this model is a great fit for a platform we briefly mentioned: LinkedIn.

Linkedin

With over 690 million professionals, LinkedIn is the perfect platform to reach a highly specialized audience. It offers various advertising options—whether for recruitment, promoting your services, or expanding your network. LinkedIn operates on a Business-to-Business (B2B) model, allowing you to specifically and efficiently target specialists, potential candidates, suppliers, and companies across a range of industries.

Let’s say you’re a startup offering bookkeeping software. You want to spark the interest of accountants and HR managers, introduce them to your product, and demonstrate its value. LinkedIn allows you to target these individuals directly through ads in the form of videos, images, or even sponsored private messages. Let one of our specialists guide you through the many targeting options and ad formats available on LinkedIn!

Pinterest

No social media user is immune to falling into the endless scroll abyss. While this constant flow of content can sometimes be unproductive, it can also be incredibly beneficial for your business—especially on Pinterest. Users on this platform are constantly seeking inspiration, making them ideal potential customers. Turning your pins into a shoppable experience is one of the best ways to reach people right in their decision-making process. That’s why Pinterest advertising is a great option for any e-commerce business.

Social Media Marketing (SMM) involves creating advertising content—photos, videos, and more—to engage your community and reach potential customers. Highly visual, SMM thrives on creative freedom and unique aesthetics, allowing brands to stand out. With social ads on platforms like Meta, LinkedIn, TikTok, and Pinterest, you can use bold and memorable visuals to amplify your message.

What’s more, social advertising positively impacts your other marketing channels and reinforces your long-term efforts by strengthening your brand image. The return on investment can be impressive, encouraging businesses to re-evaluate their advertising strategies and shift towards social media.

At our agency, we’re passionate about social media advertising—particularly because of its incredible precision and audience targeting capabilities. Our specialists use detailed setups to analyze your market and uncover the best opportunities for your business model. We also track and optimize your campaigns to ensure you get results. Want more visibility with your ideal audience? Let’s work together!

Trust us with the management of projects that matter to you, and let’s discuss how to make your business shine!

¹ GlobalWebIndex