SEO audit agency: improve your ranking

We conduct personalized audits to identify the strategic SEO levers that maximize your online performance.

Is your website not generating qualified traffic? Are your competitors outranking you on Google? Worse yet, is your website nowhere to be found when you search for your brand name?

You’re not alone! Many professionals face these situations before realizing what’s missing in their digital strategy. A thorough and targeted SEO audit will identify the necessary optimizations to improve your SEO performance.

At Hamak, we know that every business has unique optimization challenges. We combine 10 years of experience with the most powerful SEO tools on the market, such as Semrush, Screaming Frog, and YourTextGuru, to conduct personalized analyses as part of our custom audits.

By identifying and prioritizing the most impactful actions, we help you implement a targeted plan to improve your site’s organic performance.

Our goal? To go beyond traditional diagnostics by offering tailored solutions adapted to your needs and resources.

Why is an SEO audit essential?

The strength of our team? Our personalized approach from the initial phase of reflection and throughout the web development process.

When you perform a search, Google ranks results based on more than 200 criteria: keyword relevance, content quality, user experience, site credibility, backlink profile, and much more. These criteria are based on three essential pillars: on-site SEO, off-site SEO, and technical SEO.

An SEO audit helps you understand the performance of your site, identify strategic levers, and optimize your visibility, including on AI tools like ChatGPT or Google SGE.

With so many factors to consider, it can be difficult to navigate. By using specialists to conduct your audit, you save time and resources while ensuring you get a strategy that fits your situation.

At Hamak, our specialists thoroughly analyze your site. We don’t just follow a pre-established checklist—we identify the levers that will have the most impact for you. Our custom audits ensure that our strategic proposals are personalized according to your needs.

Did you know? The first position in organic search results on Google gets an average click-through rate of 27.6%.
Source: Backlinko

Who is this service for?

Our SEO audits help all professionals develop their online visibility by identifying strategic levers that maximize their performance, regardless of their industry.

But it is particularly essential for:

Website owners who have seen a drop in results in recent months or years

A loss in traffic is never random. An SEO diagnostic from our team will help identify the precise causes and act quickly to restore the situation and improve your performance.

Local entrepreneurs

We frequently work with local professionals, such as dentists, lawyers, and construction businesses. The online visibility of these companies relies primarily on geolocated searches. A local SEO audit is crucial for maximizing your presence in results close to your potential clients, such as on Google Maps.

E-commerce shops

An e-commerce store often generates hundreds or even thousands of product pages. This can lead to technical challenges, such as speed or indexing issues, which directly affect visibility and sales. Our SEO analysis ensures that your site is optimized across all pillars, providing a smooth experience for your users and satisfying search engines.

Companies looking to expand into other countries

Before conquering a new market, preparation is key. Our SEO audit service identifies the technical needs to effectively rank in another country or language. It also includes a competitive analysis to maximize your chances of success.

Our SEO audits help all professionals develop their online visibility by identifying strategic levers that maximize their performance, regardless of their industry.

Our methodology for conducting an impactful audit

Understanding the client’s business goals

At Hamak, we believe that personalization is the key to an effective and relevant SEO audit. That’s why we start every new collaboration with an in-depth meeting with our clients before we begin the analysis.

This initial briefing is essential for our specialists to gain a deep understanding of your expectations, priorities, offerings, and market.

Every business we work with is unique and faces specific challenges. Some may want to understand why they’re losing traffic year after year, while others seek to reach their clients more effectively. By aligning with your individual realities, we build strategic recommendations that align with your ambitions.

Technical SEO analysis

Website diagnosis

Technical SEO is a fundamental pillar of natural positioning. It encompasses all optimizations made at the infrastructure level of the site to ensure that search engines can explore, index, and understand your site content easily.

This pillar is essential because it creates a solid foundation for all other SEO actions. Without a solid base, even the best content or off-site strategies will not yield results. That’s why we start with a thorough analysis of your site’s technical SEO.

This analysis covers all structural and technical optimizations such as:

• Technical errors: Broken pages (404 errors), incorrect redirects, or non-indexed pages
  
• Mobile adaptability: Essential for a good user experience, especially with mobile-first indexing
  
• Load speed: A major criterion for Google and your users, directly linked to conversion rates and visitor satisfaction

In other words, technical SEO acts as the foundation of a house. If it’s strong, it supports everything else; if it’s weak, your entire SEO strategy will suffer.

With our expertise, we identify your site’s weak points and the optimizations needed to ensure flawless technical performance. Once this foundation is strengthened, all other SEO actions will have a multiplied impact.

 

On-site SEO analysis

Website diagnosis

On-site SEO is the second essential pillar of our diagnostics. It includes all optimization actions that take place at the site and content levels.

Our on-site analysis focuses on several aspects:

• Strategic Keywords: We check if your site effectively targets the right keywords to capture your audience.
  
• Current Positioning: We identify your performing pages and those that need adjustments to improve their ranking.
  
• Content Quality and Semantic Richness: We assess if your pages fully meet the expectations of users and search engines.
  

Competitive analysis

We adapt our analysis according to your company’s profile and objectives. For example, if you’re a local entrepreneur, our analysis will focus on criteria that have the most impact on local search results (like Google Maps).

Content strategy analysis (blog)

Website diagnosis

Content strategy is another critical element we consider during your site’s audit.

It’s a key lever for attracting and retaining a qualified audience. Moreover, an effective content strategy boosts your site’s credibility and reputation with search engines.

A good content strategy involves creating varied, engaging, and optimized content. This includes writing blog posts, FAQs, guides, videos, or even white papers.

In recent years, Google has increasingly valued quality content. Algorithms favor sites that publish relevant, useful, and engaging information aligned with user expectations. We analyze your content to ensure it meets these criteria, assessing its relevance, depth, and ability to answer your audience’s queries.

Competitor analysis

Your content strategy must not only be effective but also stand out from your competitors. That’s why we analyze the content of companies in your industry, particularly those attracting a lot of traffic through their blogs or educational content.

This competitive analysis allows us to:

• Identify the most successful themes and formats in your sector.
  
• Understand the strategic keywords and editorial approaches used by your competitors.
  
• Spot untapped content opportunities to position you on under-exploited niches.
  

With these insights, we provide strategic directions to create effective and relevant content that aligns with your audience’s expectations. Our goal is to make your site a reference in your field, both for users and search engines.

Off-site SEO analysis

Website diagnosis

Off-site SEO plays a key role in a website’s reputation and authority online. It encompasses external factors that influence your ranking in search engines, such as backlinks, brand mentions, customer reviews, and social media engagement.

Our specialists analyze all of these factors to get a complete view of how your site is perceived on the web and identify areas for improvement to strengthen your online reputation.

Competitor analysis

 Just as with the other pillars of our audit, we don’t limit our analysis to your site alone. For a comprehensive understanding of your market, we also examine your competitors’ off-site SEO.

This review evaluates the strength of their online reputation, particularly the quality of their backlinks and their social media presence.

We can then identify key opportunities, such as websites that might link to yours, platforms where you can strengthen your presence, or brand mentions to secure.

Our off-site SEO audit capitalizes on key opportunities to outperform your competitors and build your online authority.

 

Strategic recommendations and action plan

At Hamak, each of our audits comes with a clear action plan, accompanied by strategic recommendations to address the identified SEO needs.

These recommendations are prioritized by importance, allowing you to focus your efforts on high-impact actions. This method ensures progressive and effective optimization, adapted to your resources and goals.

By focusing on the most strategic levers, we maximize your ROI and accelerate the achievement of tangible results.