Turning ambitious ideas into projects that help grow both businesses and the people behind them.
Alexandre cofounded Hamak in 2014 with a clear goal: to help businesses make better use of digital tools to speed up their growth.
He’s a natural planner, always thinking several steps ahead. Today, he works with business leaders and marketing teams on the decisions that matter most: positioning, acquisition, media, data, technology, and digital transformation. His role is to make sense of complicated situations, ask the right questions, and above all, turn ideas into real action.
For Alexandre, the best strategies are never built from a ready-made formula. They come from a real understanding of business goals, data, and the people who will need to put them into practice. This mindset has helped him build lasting relationships with several Hamak clients, some of whom have worked with the agency for more than ten years.
Whether he’s working with his own team or with clients, Alexandre puts trust, openness, and teamwork first. He likes bringing the right people together around a problem, putting his team’s expertise front and center, and creating the conditions for everyone to contribute to the best possible outcome.
He holds a bachelor’s degree in administration from UQAM and a master’s degree in e-commerce from HEC Montréal, and he’s still driven by the same question that has guided him since Hamak’s early days: how can marketing, technology, and data create real business impact?