Making sense of the complexity of the media ecosystem to turn every investment into a driver of growth.
Benoît trained in commerce at McGill and then in e-commerce at HEC Montréal. He joined Hamak in 2018 as a digital marketing specialist, took over the media department in 2020, and later became a partner. His years at the agency have given him a deep grasp of the platforms themselves, and of the business realities behind every media dollar spent.
Today, Benoît manages performance for some of the agency’s biggest accounts and oversees the whole media team. But his job goes beyond running campaigns: he helps specialists think through the bigger picture, helps them step back and look at results with fresh eyes, and makes sure every recommendation holds together and lines up with what the client wants.
For Benoît, a good media plan is never just a hunch: it’s built on data, tracked over time, and adjusted as new lessons come in. His analytical mind and deep grasp of the platforms let him spot chances, question the way things have always been done, and put money where it will do the most good.
As a partner, he also has a say in the decisions that shape where Hamak goes next. He works to push the department’s practices forward, keep the team sharp, and stay ahead in a media world that’s always shifting.
With clients and his team alike, Benoît pursues the same goal: turning every piece of data into a lesson learned and every investment into a driver of growth.