Assure Direct

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quote requests

Audit SEO
Blogue
SEO

Client

Since 2001, Assure Direct has been impartially comparing life, mortgage, group, and critical illness insurance offers from a variety of providers to help clients find the best coverage at the best price.With its expertise and advanced search tools, the company analyzes rates in real time from insurance companies, banks, and credit unions: ensuring an objective assessment free of any conflict of interest. Operating in Quebec, New Brunswick, and Ontario, Assure Direct supports its clients throughout the entire subscription process, whether online or with the help of an advisor.

Mandat

Increase traffic and quote requests for Assure Direct, particularly for life and group insurance. Develop a comprehensive SEO strategy that includes fixing technical indexing issues and optimizing existing content. Create a content strategy focused on producing informative, educational articles that incorporate strategic keywords to address user questions and position Assure Direct as a trusted authority in life and group insurance. Strengthen brand awareness through a targeted backlink acquisition strategy.

Audit SEO
Blogue
SEO

IMPACT

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Significant improvement in organic traffic since the start of the mandate in 2022, with growth of over 300% between 2023 and 2024 (based on data from Google Search Console and GA4).
0 x

Increased conversion rate, with 25 times more quote requests since the start of the mandate.
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Achieved top 3 positions on high-value insurance brokerage keywords.

Our objectives

1.
Increase quote requests, particularly for life insurance (both permanent and term) and group insurance.
2.
Position Assure Direct t as a leading expert in insurance brokerage.
3.
Rank the website at the top of search results for key queries.
4.
Drive sustainable, high-quality traffic through SEO and strategic content.

Our approach

1.
Fixing technical issues

of the website to ensure proper indexing and smooth performance.
2.
Search engine optimization (SEO)

with improved content and the addition of strategic keywords.
3.
Development of a cohesive content strategy

by creating articles that are relevant and valuable to users.
4.
Implementation of a backlink acquisition strategy

to strengthen the website’s authority

For this mandate, we began by identifying and resolving the technical issues that were preventing Assure Direct’s website from being properly indexed. An SEO audit enabled our specialists to detect several obstacles to organic visibility, which were promptly addressed to enhance the site’s performance in search engine results.

Next, we implemented on-site SEO optimization by restructuring existing content and integrating strategic keywords related to insurance brokerage.

A core focus of the mandate was developing a content strategy centered on publishing high-value blog articles. We created an editorial calendar based on keyword research and user queries to deliver informative, engaging content that directly addressed the questions of potential clients. With one new article published every week, this strategy increased qualified traffic to the site fivefold within a year. Additionally, blog articles written for Assure Direct are regularly cited by AI tools such as CoPilot and ChatGPT, further boosting the brand’s visibility and authority in the online insurance space.

In parallel, we launched a link-building strategy to strengthen the site’s authority and brand recognition. The acquisition of high-quality backlinks contributed to better Google rankings and reinforced Assure Direct’s credibility within the insurance industry.