-
+ 0 %
subscriptions generated through paid search.
Case study
Cyberimpact
-
+ 0 %
subscriptions generated through paid search.
- Display and programmatic
- Paid search (SEM)
- Social media advertising
- Uncategorized
Client
Cyberimpact is a simple, affordable, and effective email marketing solution designed for Canadian SMEs. Cyberimpact helps its users boost sales and retain customers through targeted and personalized newsletter campaigns.
Mandate
Promote Cyberimpact’s products and services.
Increase the number of subscriptions to its email marketing platform at a defined acquisition cost.
- Display and programmatic
- Paid search (SEM)
- Social media advertising
- Uncategorized
IMPACT
-
+ 0 %
increase in the overall number of subscriptions through the multichannel strategy
-
+ 0 %
subscriptions generated through paid search
-
- 0 %
reduction in the average cost per conversion
The client's feedback
We are delighted with the results achieved through our collaboration with Hamak! Their in-depth understanding of the specific challenges in the SaaS industry allowed us to optimize our Google Ads campaigns while reducing cost per conversion. We also built a great rapport, making meetings and exchanges with their team enjoyable. The results speak for themselves, and we are very happy with this successful partnership.
Marketing Director, Cyberimpact
Our objectives
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1.
Increase the volume of new clients
-
2.
Improve ad placement efficiency to generate a positive return on advertising investment
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3.
Increase Cyberimpact’s visibility and brand awareness in a highly competitive industry
Our approach
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1.
Integrate new tactics into the strategy, such as social advertising, and deploy multichannel efforts to maximize Cyberimpact’s visibility throughout the conversion journey
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2.
Restructure advertising accounts to improve targeting quality and accuracy
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3.
Set up more precise tracking to optimize campaigns based on the actual values of customers
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4.
Set up retargeting campaigns to re-engage users who have already shown strong interest in the brand
We then implemented a new measurement plan, aligned with Cyberimpact’s business goals, to track campaign performance in real time using a custom dashboard set up in Looker Studio.
Configuring more precise tracking allowed us to gather more reliable data, which we leveraged to significantly refine the targeting of the campaigns.
One of our tactics involved setting expected profit values for each conversion and then using a bid strategy based on these values. This enabled us to significantly increase the volume of new paying customer accounts for Cyberimpact, while optimizing advertising spend.
Our media experts then launched various social media and paid search campaigns to maximize Cyberimpact’s visibility and increase touchpoints with the target audience throughout their conversion journey.
We also implemented retargeting campaigns through social media and programmatic advertising to re-engage users who had already shown interest in the brand’s offerings by interacting with its website or social media.
