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+ 0
Qualified applications generated through paid channels
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0 %
Applications generated compared to the initial targets
Société de Transport de Montréal
STM
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+ 0
Qualified applications generated through paid channels
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0 %
Applications generated compared to the initial targets
- Digital strategy
- Display and programmatic
- Paid search (SEM)
- Social media advertising
Client
The Société de transport de Montréal is a public company whose mission is to provide citizens with fast, reliable, and cost-effective public transportation. To meet the city’s mobility needs, the STM has deployed various networks, including buses and the metro.
Mandate
Promote the STM as an employer of choice and generate qualified applications to fill strategic positions in targeted fields.
- Digital strategy
- Display and programmatic
- Paid search (SEM)
- Social media advertising
Our goals
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1.
Promote the STM’s positioning as an employer of choice in a context of labor shortage
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2.
Generate between 300 and 600 qualified applications per targeted field
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3.
Optimize the profitability and return on investment of recruitment campaigns
Our approach
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1.
Plan a multichannel media strategy
to enhance the STM’s employer brand throughout the candidate journey
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2.
Leverage custom and interest-based audiences
to target highly qualified candidates
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3.
Restructure ad accounts and implement more precise tracking
to optimize campaign performance and reduce acquisition costs
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4.
Rely on industry best practices and use innovative placements
to improve results over the long term
To help the STM stand out in a highly competitive labor market for employers in Quebec, our media strategists implemented a multichannel recruitment campaign with several components.
The deployment of paid search ads, programmatic display, and social media advertising helped maximize job posting visibility while precisely targeting potential candidates—especially through spotlight placements on LinkedIn.
The tracking setup implemented by our experts enabled more accurate attribution of applications, allowing us to focus efforts on the tactics delivering the strongest results. We successfully exceeded the target number of applications for the campaign period.
Client testimonial
The Hamak team did a great job supporting us through our recruitment challenges. They have a strong understanding of the issues and helped us meet our application targets. We truly appreciate being able to rely on this team of experts!
Senior Communications and Brand Image Advisor, STM
