UX audit: optimize user experience to improve your results

A UX audit is a crucial step in evaluating your interface and identifying opportunities for improvement. With users becoming more demanding, UX issues are a major reason people abandon websites. Creating an attractive website is no longer enough — optimizing user experience must be a marketing priority.

At Hamak, we support you through every stage of your UX project. We begin with a comprehensive audit based on a rigorous approach and reliable data. Our team — made up of analysts, digital strategists, and UX/UI design specialists — works with you to deliver an outstanding user experience.

What is a UX audit?

A UX (user experience) audit is an in-depth analysis of how your users interact with your website, application, or digital platform.

The goal? Identify opportunities to make the experience smoother and more enjoyable — ultimately increasing visitor engagement and conversion rates.

Several methods can be used in a UX audit, depending on the platform’s optimization history, the project’s specific challenges, and your industry. For example, an e-commerce site will require special attention to purchasing journeys, while an educational platform will focus more on information access and user engagement.

In our approach, we rely on quantitative data analysis using tools like Google Analytics, Clarity, and Hotjar. These tools provide a detailed view of user behavior, including session recordings, click maps, and scroll data. This information is cross-referenced with insights from our UX/UI designers, who benchmark your interface against competitors and identify areas for improvement based on recognized UX best practices.

To go even further, we can include user testing or interviews. These qualitative methods often uncover insights that data alone can’t reveal. In fact,
91% of dissatisfied users don’t complain about a poor experience — they just leave.
User tests and interviews help us better understand user behaviors, frustrations, and needs, and often lead to broader improvements across your organization. The goal is to deliver a smooth, consistent experience at every touchpoint.

Our UX audit covers several key areas:

Navigation and structure

Assess whether the site structure is intuitive, information is easy to find, and navigation is smooth.

Visual design and consistency

Ensure the visual presentation is harmonious, elements are well-organized, and the brand identity is clearly communicated.

Accessibility and responsive design

Evaluate accessibility for users with disabilities and compatibility across devices to guarantee an inclusive experience.

Loading speed and performance

Identify slowdowns, bugs, and other technical issues that may frustrate users.

Calls to action (CTAs)

Check that CTAs are clear, engaging, and strategically placed to drive conversions.

User journeys and key processes

Review how seamless critical steps are (e.g., purchases, sign-ups) and assess the simplicity of forms to reduce drop-offs.

Content and messaging

Analyze whether content is relevant, clear, and tailored to your target audience to enhance engagement.

User feedback and trust signals

Check the clarity of error messages, action confirmations, and system indicators, and ensure trust elements are present (security badges, privacy policy, etc.).

Why conduct a UX audit?

A UX audit is essential to identifying the strengths and weaknesses of your interface and optimizing the customer experience. This can lead to a higher conversion rate, greater user retention, and a competitive edge through a more enjoyable and efficient experience.

Whether you’re starting a new project, planning a redesign, or simply evaluating your current interface, a UX audit is a valuable tool for improving user experience.

Why partner with Hamak?

Working with a specialized agency for your UX audit ensures a precise, in-depth analysis of your data. Our experts can identify actionable improvements and provide concrete recommendations to help transform your interface.

We help you prioritize optimizations based on ROI — considering both impact and implementation effort. By choosing a specialized agency, you ensure that the work delivered is high-quality, useful, and realistic for improving your interface.

Our comprehensive UX audits are backed by reliable data and the creative expertise of our team, who develop tailored solutions for the unique UX challenges of every project.

See our work

With years of experience, our team blends creativity and analysis to deliver UX audits that truly transform digital experiences.